Minal Patel is an email marketing coach  who helps solo service business owners turn email marketing from something they should be doing into something they actually send. She has been supporting small businesses with their email marketing since 2012 and is known for making email marketing simple, practical and far less intimidating for busy founders. For small business owners, building an email list is one of the most valuable things you can do for your marketing. Unlike soc

Easter is a growing retail opportunity for florists. Easter is not just a small seasonal event—it’s a major spring retail opportunity driven by home decorating, gifting, and family gatherings. By focusing on seasonal flowers, gift bundles, table décor, and early promotions, florists can significantly increase sales during the Easter period. I have found that over the years in retail floristry, Easter has had its highs and lows, but in recent times, especially in the UK, spend

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end.  Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on