April is one of the most inspiring months in the floristry calendar. This is my favourite season, so full of optimism and newness, gorgeous Spring bulbs, bright colours and flowers that shout sunshine. For florists, April flowers offer a powerful opportunity to inspire customers, celebrate seasonality, and bring the feeling of spring into homes. For florists, this is more than a seasonal shift; it’s an opportunity to help customers bring that sense of optimism indoors throug

Minal Patel is an email marketing coach  who helps solo service business owners turn email marketing from something they should be doing into something they actually send. She has been supporting small businesses with their email marketing since 2012 and is known for making email marketing simple, practical and far less intimidating for busy founders. For small business owners, building an email list is one of the most valuable things you can do for your marketing. Unlike soc

Easter is a growing retail opportunity for florists. Easter is not just a small seasonal event—it’s a major spring retail opportunity driven by home decorating, gifting, and family gatherings. By focusing on seasonal flowers, gift bundles, table décor, and early promotions, florists can significantly increase sales during the Easter period. I have found that over the years in retail floristry, Easter has had its highs and lows, but in recent times, especially in the UK, spend

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end.  Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on

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How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Su Whale encourages us all to create more sales opportunities with houseplants.

Karen Barnes explains why PR matters and shares her tips for generating valuable free media coverage through careful planning.

With the arrival of the new year, wedding consultations are beginning to pour in, signalling that this will be a busy wedding season.

Take inspiration from some show-stopping visual merchandising to create your own Easter window displays.

When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies.  In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded.  There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every