Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

There can be few of us who haven’t left an online review for businesses we have used and most of us understand the power reviews can have, both positive and negative.  As business owners we can embrace them with understandable pride when they are glowing and we can easily lose sleep over the negative ones.  With the peaks of Valentine's Day and Mother’s Day being only four weeks apart this year, I thought it would be a good idea to look at reviews and what is the best way to

Getting a customer through the door is just the beginning. The real value lies in keeping them coming back. Loyalty isn’t built on discounts alone, it’s built on trust, consistency, and thoughtful incentives that make people feel valued.   This article explores how florists can use smart promotions, seasonal planning, and customer engagement to drive repeat business and build long-term relationships.   Plan Ahead for Seasonal Peaks  What works:   Pre-build collections for Val

Let’s be honest - most people aren’t reading your whole website. They’re skimming, scanning, subconsciously deciding whether you’re “the one” within seconds of landing on your homepage. And if your floristry website doesn’t give them what they need right away? They click out. Not because your work isn’t good enough (it probably is). But because people are busy, easily distracted, and constantly comparing. That’s why what you put "above the fold"- the first part of your homep

It’s important for employees and employers alike to be made aware of the facts (and fiction) that surrounds ‘Blue Monday’.

The third Monday of January is labelled as ‘Blue Monday,’ a date not based on scientific fact, although it was first suggested by a health psychologist before being taken up as a marketing tool by a travel company. Despite that, January is genuinely a very difficult month for many, with the combination of short days, the post-Christmas slump and seemingly weeks to go before pay day.    So how can we cheer up our customers (and ourselves) in these dark, dismal days? Without a

Floristry is Personal   Every customer has a story behind their purchase: celebration, sympathy, or “just because.” Connecting with that story turns a transaction into a relationship. When you listen well and recommend confidently, customers spend more, complain less, and return.   This article shows how florists can use psychology, phrasing, and mindset to sell with confidence, increase average order value, and create better customer experiences.   Start With Purpose, Not Pr

In floristry, the flowers are only part of the story. The way you make your customer feel, from the moment they walk in to the moment they walk out, is what keeps them coming back. We’ve seen florists transform their business simply by changing how they greet customers or how they talk about their designs.   It’s not about being pushy. It’s about being present, personal, and proud of what you do.

Supplying regular flower and plant arrangements to local clients can be good business, as repeat orders mean regular income. These days, corporate work encompasses everything from products supplied to businesses for reception areas, to products purchased for employee gifts, customer gifts or those used to dress conference and exhibition venues, show homes and more. Competition to supply corporate flowers can be fierce. In tough times, many businesses choose to cut back on thi

The tulip is an iconic spring bulb and one which has been growing steadily in popularity at Valentine’s Day

Your shop displays are more than decoration… they’re silent salespeople. The way you present your products influences what customers notice, how they feel, and what they choose to buy. Great merchandising doesn’t just look good, it drives revenue.   This article explores how florists can use display techniques to increase average order value, prompt add-on sales, and create a more engaging customer experience.   Make Your Window a Talking Point  What works:   Refresh your win