When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies.  In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded.  There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every

Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions.   This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop.       Treat Delivery as a Premium Service  What works:

Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Tuesday 8th March is International Women’s Day and a great marketing opportunity to generate more business.

The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure.     Confidence Comes From Practice  What works:   Weekly roleplay sessions

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.

The Year of the Fire Horse. In China, the horse is a symbol of strength, swiftness, freedom and perseverance. Further adding to its potency, the Fire Horse combines the element of fire with the powerfulness of the horse, signifying a year of passion, activity and progress.    How can florists celebrate the Chinese New Year?  Although it might seem too much to expect to put on a special promotion for Chinese New Year, coming as it does hot on the heels of Valentine’s Day, th

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you. Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community.   This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand.      Social Media - Yo

Su Whale gets creative with suggestions for affordable floral gifts for Mother's Day.

We recently attended a webinar all about predicted social media trends for 2026. We've put our learnings from the webinar into a short article and tailored it to the floral industry. Keep reading to get a head start on your social channels for 2026👀 Social Media Trends for 2026 The AI Content Overload. Community-first platforms dominate. Search Everywhere Optimisation. Relationship Marketing Returns. Gen Alpha Unplugging. Founder-led brands. AI Content Overload Stylised maro