about The Florist Magazine

The Florist Magazine has been the eyes, ears and voice for the flower industry since 1949.

Produced by a team with years of industry experience, The Florist Magazine aims to inspire and inform with a mix of in-depth business features, fabulous design ideas and all the latest industry news.

The UK's leading trade magazine for florists started life in 1949 as Florist & Landscape Gardener back when Constance Spry was doing flowers for the Queen and floral foam was simply a figment of Mr Smithers' imagination.


As a magazine we have always worked with everyone and I have long dreamed of a body that would allow the industry to collaborate, not compete and work together for the common goal of strengthening the florist sector which is facing some of its toughest challenges. I am delighted that it has happened and that the magazine will be part of it.”

Caroline Marshall Foster, owner and editor of The Florist Trade Magazine

Later, and through our monthly print editions, you may have known us as The Florist Trade Magazine, then Florist & Wholesale Buyer, or even just Florist Magazine (we answer to all!) until we slicked back to The Florist (but still very much here for our growers and wholesalers!), producing three new-look issues in 2013 and a special Jubilee edition in 2017.

Since then we've been focussing on our digital platform, theflorist.co.uk, where you'll find the same great Florist Magazine content alongside up-to-date industry news, making it a one-stop reference tool for anyone serious about the business of floristry.

In 2021, and 72 years since our first edition appeared, we are still considered the leading magazine for the flower industry in the UK, known around the globe as an authoritative voice and frequently called upon for expert advice and opinion. 



The Florist Magazine is produced by Purple Spotted Media, a communications company passionately dedicated to all things floral, led by long-term industry guru and Editor Caroline Marshall-Foster.

In addition to publishing The Florist Magazine, Purple Spotted has been responsible for co-ordinating the UK promotion for a number of different 'flower' accounts including Stars for Europe (Poinsettias) and Colombian Flowers.


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Purple Spotted Media Services Ltd and The Florist have been a signed up member of The Information Commissioners Office (and its predecessors) for donkey’s years - our registration number is ZA113965 if you want to view our certificate.

If you sign-up to receive our email newsletters, we'll only use the information you provide to do just that: send you emails full of flower news, and if you decide to sign-up (you won't regret it!) you'll be asked to tick a box so that we can be super-duper sure you're OK with it.

Read our Privacy Policy here, and find our statement on GDPR here.



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