We see a lot of features on florists … these three florists in Perth, Western Australia seriously caught our attention.
FreakHaus
From creating alien-like foliage sculptures to using smoke machines and neon lights amongst her blooms, FreakHaus is not your average florist. Eden Ranelli, who trained as an interior architect, mixes mediums and concepts for clients who dare to be different. “I like to think really big and bold, like ‘How can we make this the coolest thing we have ever made?’,” she says. “That’s where I might not fit with everybody; I am tailored to a specific taste and I am OK with that as I want to connect with people who trust me to make those decisions on their behalf.”
FreakHaus owner Eden Ranelli. Credit: Flossy Photo
Scape by S
The name says it all — Scape by S is the master of making floral landscapes overflowing with texture, softness and elegance. Sarah Levitt considers herself a fine art florist, taking her cues from architecture, fashion and nature to craft organic arrangements that seamlessly flow into the surroundings. Previously a lawyer, Levitt admits she was “miserable” and wanted a creative outlet, so quit on a whim five years ago to pursue floristry despite having no experience. Now she is one of the most in demand in the business.
Sarah Levitt from Scape by S. Credit: Michael Wilson/The West Australian
Sir Botanical
The interplay between masculine and feminine is at the fore of Sir Botanical’s striking designs. Founders Kate Esslemont, Georgia Brennan and Gen Stirling had each been working in the industry separately but several years ago realised they could deliver something next-level if they combined forces. Sir was born and it has become a force to be reckoned with, dreaming up fantasy florals for weddings, events and special occasions. No task is too outlandish for the trio, whether it is suspending clouds of hydrangeas and orchids among disco balls or spraying florals black for a deliciously Gothic aesthetic as seen below.
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