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Floristry Trade Club goes live

The brand-new Interflora Floristry Trade Club, open to everyone with florist industry links, is now officially live.

With everything you could need all in one place, including The Florist Magazine, the easy-to-use website includes community, skills and resource hubs, each packed with articles, videos and webinars to provide news, insights and inspiration as well as practical training and advice; helping florists build their floristry careers, skills and businesses.

And along with a dedicated in-house team, Interflora has brought together key partners to ensure that the information, support and advice offered is of the highest quality.

Croner will offer business members round-the-clock support with key legal, financial and administrative topics whilst Health Assured will be offering health and wellbeing advice and crisis assistance 24-hours a day, seven days a week.

The UK Floristry Judges Guild will promote competition floristry and share information on the latest competitions available to enter and, because they want to champion professional floristry qualifications and raise standards across the industry, FTC is also working in partnership with the Institute of Professional Florists.

Adding to the mix is the British Retail Consortium which will help to support the industry at high level and of course The Florist Magazine; the longest established trade magazine for florists who will carry on its 72 year tradition of being the eyes, ears and voice of the industry through its regular columns and hard hitting editorial.

“We’re really excited to have created the Floristry Trade Club and to be investing in our industry to help and support the challenges florists face,” says Nick Priest, Interflora’s Florist Segment Director and visionary behind the Floristry Trade Club.

“With the launch of the Floristry Trade Club we’re bringing together content, knowledge and organisations that provide products and services to our industry into THE one stop resource hub for the floristry industry.

It’s an easily accessible place that gives anyone working in floristry access to the most up to date content that they could ever need to thrive and prosper as well as being a place where we can encourage people who are thinking about a career in floristry to come and explore what our amazing industry has to offer. I hope my floristry industry colleagues will enjoy being members of it.”

A selection of the content on the Interflora Floristry Trade Club website is free, as is subscribing to the regular email newsletter. Club membership, which starts at as little as £5 per month, offers full access to the wide range of resources and information available. To find out more about membership options click HERE

To access the Floristry Trade Club click HERE

Follow us on Facebook @floristrytradeclub

Watch the launch video



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