Whilst Covid may have cancelled the big January show for two years running and not be scheduled to open again until January 2023, in order to shorten the long waiting period and still offer the sector a platform, the two-day IPM Summer Edition on 13 and 14 June 2022 will provide an opportunity for personal exchange.
The announcement has already received lots of positive feedback from the industry with it's mix of product trends, networking meetings and evening event.
Over 170 companies have already confirmed their participation. A showroom in the form of the well-known IPM Discovery Centre will enable exhibitors to participate in the summer get-together in an uncomplicated manner.
Many trade associations are interested in using the IPM Summer Edition for conferences, networking meetings and congresses whilst on the first day of the fair, an exclusive evening event is planned in the Grugapark in the direct neighbourhood of Messe Essen - with live music, in a relaxed atmosphere, outside and in the midst of greenery.
Not only the pandemic, but also increased environmental awareness and the desire for a sustainable way of life have driven up the demand for flowers and plants rapidly in the last two years. In order to be able to inspire tomorrow's customers and create future purchase incentives, the green sector needs new sources of inspiration.
"The concept of the IPM Summer Edition has met with a lot of agreement in the sector. The mixture of showroom and networking in a summer ambience is well welcomed", says Andrea Hölker, Project Manager of IPM ESSEN. "We also want to make it possible for our exhibitors to participate without much effort and therefore we offer various booking packages.
As well as involvement from The Association of German Florists - FDF - the growers' cooperative Landgard has already confirmed its participation and will present current retail concepts both at its own stand and in the IPM Discovery Centre.
To find out more visit the IPM website