Profile

Join date: Nov 21, 2025

About

Chris Wood is the National Sales Manager for Interflora and a passionate advocate for the floristry industry. Throughout his career, Chris has worked closely with small and medium-sized businesses, helping them strengthen their operations and achieve sustainable growth. His experience in sales leadership, combined with his understanding of business strategy, means he’s dedicated to creating opportunities that make a real difference. Chris loves collaborating with florists and independent business owners to unlock potential and inspire success, ensuring our Floristry Trade Club members receive not only expert guidance but practical support to thrive.

Posts (10)

Feb 17, 2026 ∙ 3 min

Delivery That Delights: Turning Drop-Offs Into Brand Moments

Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions. This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop. Treat Delivery as a Premium Service What works: Charge for local...

Feb 10, 2026 ∙ 3 min

Train to Gain: Staff Confidence, Roleplay and Motivation

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions using real customer...

Feb 3, 2026 ∙ 4 min

Marketing That Matters: Community, Social Media and Outreach

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you. Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community. This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand. Social Media - Your Shop Window that...