Profile

Join date: Nov 21, 2025

About

Chris Wood is the National Sales Manager for Interflora and a passionate advocate for the floristry industry. Throughout his career, Chris has worked closely with small and medium-sized businesses, helping them strengthen their operations and achieve sustainable growth. His experience in sales leadership, combined with his understanding of business strategy, means he’s dedicated to creating opportunities that make a real difference. Chris loves collaborating with florists and independent business owners to unlock potential and inspire success, ensuring our Floristry Trade Club members receive not only expert guidance but practical support to thrive.

Posts (9)

Feb 10, 2026 ∙ 3 min

Train to Gain: Staff Confidence, Roleplay and Motivation

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. Confidence Comes From Practice What works: Weekly roleplay sessions using real...

Feb 3, 2026 ∙ 4 min

Marketing That Matters: Community, Social Media and Outreach

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you. Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community. This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand. Social Media - Your Shop Window...

Jan 27, 2026 ∙ 3 min

Your Website Is Your Silent Salesperson: Make It Work Harder

Your shop might close at 5pm, but your website never sleeps. It’s your digital storefront, your catalogue, and your booking desk all rolled into one. When set up well, it can capture late-night orders, upsell with ease, and build trust with new customers. This article explores how florists can optimise their websites to increase sales, improve customer experience, and strengthen their brand. Keep It Current and Clear What works: Accurate stock, pricing, delivery areas, and cut-off...