Gemma is a partner at Digital Florists and owner of Booker Flowers and Gifts since 2010, a business she has grown to over 7 times its original turnover. She has over 18 years’ experience in the Floristry Industry. Being passionate about sustainability, something she has won awards for, means the Digital Florists Platform has been developed with sustainable features in mind. The Digital Florists Platform was developed by Gemma, in partnership with Lewis, a Software Engineer. Together, they built software intended to fix the problems Gemma’s business was experiencing with existing solutions and they decided it was too good not to share. So, they formed the partnership Digital Florists to introduce it to other florists. We are delighted to be joining the Floristry Trade Club because we believe we can make a real contribution to topics such as, profitability, sustainability, IT, AI, software, and marketing