Profile
About
Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded
as one of Europe’s top botanical artists.
Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local
flower stall, he began working spending his weekends working in his hometown of Liverpool, UK. Perhaps
to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation
amongst the buckets of blossoms and buds.
Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and
develop a creative ethos, participating in intense training sessions with top international designers and
artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by
national, floral design competitions, and aged nineteen, won his first national design competition, the BFA
Young Florist of the Year 2007. Following his national title victory, Joseph took his first steps onto the
world stage at Eurofleurs (Belgium, Brussels, ‘08). European success was followed in quick succession by
competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became
the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry.
Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at
Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.
Whilst experiencing humbling international success, his achievements were proudly echoed on home soil,
winning seventeen national & international competitions and awards, including five consecutive RHS Gold
Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show
(‘09/’10/’11/’12/’13). Joseph is the youngest person ever to achieve this feat.
With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working
internationally, on a wide variety of art projects including botanical couture, sculptures and installations.
Joseph’s work has since been featured in press including The Times, The Independent, The Telegraph, and
his work commissioned by international institutions including:
North Carolina Museum of Art, North Carolina, USA
Detroit Institute of Arts, Michigan, USA
Houston Museum of Fine Art, Texas, USA
New York Botanical Gardens, New York, USA
Dixon Gallery, Tennessee, USA
Minneapolis Institute of Arts, Minnesota, USA
Cleveland Museum of Arts, Ohio, USA
The Boston Museum of Fine Art, Massachusetts, USA
The Royal Horticultural Society, London, UK
The British Council, Beijing, China
The Singapore Garden Festival, Singapore
For further information on Joseph, visit www.learnjosephmassie.com, or find him on social media,
@josephmassie.



