Let’s be honest - most people aren’t reading your whole website. They’re skimming, scanning, subconsciously deciding whether you’re “the one” within seconds of landing on your homepage. And if your floristry website doesn’t give them what they need right away? They click out. Not because your work isn’t good enough (it probably is). But because people are busy, easily distracted, and constantly comparing. That’s why what you put "above the fold"- the first part of your homepage you can see...