Corrine Heck founded Details Flowers Software to help event florists manage and scale their businesses effortlessly. Over the past 20+ years, she’s had experience in just about every part of the floral industry — transitioning from event designer to software developer to CEO along the way.

Corrine’s Details Flowers Software has grown from an idea hatched almost a decade ago into a robust solution with thousands of users spanning the globe.

After winning the Rollins College Sponsored Venture Pitch Grand Prize in 2016, Corrine used that momentum to continue her mission: helping event florists grow their bottom line with custom-designed automation software. From there, she hasn’t stopped improving Details. Every update and every feature rollout is thoughtfully designed and implemented by her in-house, completely U.S.-based, female-led team.

The Society of American Florists recognized Corrine's tireless dedication to the floral industry and inducted her into the Professional Floral Communicators International. In 2022, Details Flowers Software was recognized as one of GrowFL's Top 50 Fastest Growing Companies. Corrine was awarded the Most Charitable Woman in Volusia County, one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023, and received the University of Florida’s Gator100 Award in 2023.

Details Flowers Software is the official software and essential procurement tool for the American Institute of Floral Designers' annual symposium. Details is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 22 years and their three children.

Quote "At Details Flowers Software, we believe in the power of collaboration and the importance of supporting the industry's growth and success"