Profile

Join date: May 25, 2023

About

Corrine Heck founded Details Flowers Software to help event florists manage and scale their businesses effortlessly. Over the past 20+ years, she’s had experience in just about every part of the floral industry — transitioning from event designer to software developer to CEO along the way.

Corrine’s Details Flowers Software has grown from an idea hatched almost a decade ago into a robust solution with thousands of users spanning the globe.

After winning the Rollins College Sponsored Venture Pitch Grand Prize in 2016, Corrine used that momentum to continue her mission: helping event florists grow their bottom line with custom-designed automation software. From there, she hasn’t stopped improving Details. Every update and every feature rollout is thoughtfully designed and implemented by her in-house, completely U.S.-based, female-led team.

The Society of American Florists recognized Corrine's tireless dedication to the floral industry and inducted her into the Professional Floral Communicators International. In 2022, Details Flowers Software was recognized as one of GrowFL's Top 50 Fastest Growing Companies. Corrine was awarded the Most Charitable Woman in Volusia County, one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023, and received the University of Florida’s Gator100 Award in 2023.

Details Flowers Software is the official software and essential procurement tool for the American Institute of Floral Designers' annual symposium. Details is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 22 years and their three children.

Quote "At Details Flowers Software, we believe in the power of collaboration and the importance of supporting the industry's growth and success"

Posts (12)

Dec 2, 2025 ∙ 4 min

Navigating Details Direct Webinar Recap

The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next. If you could not join us live, here is a full recap. Why Details Direct Was Created For years, we’ve listened to florists share their challenges when sourcing product — especially those in...

Nov 5, 2025 ∙ 4 min

The Top 10 Mistakes Florists Make (and How to Avoid Them)

Being a florist means wearing many hats: designer, problem-solver, negotiator, and sometimes even miracle worker. However, even the most talented floral designers can stumble regarding the business side of floristry - pricing, contracts, vendor relationships, and branding. These common mistakes can quietly shrink your profits, overwhelm your schedule, and limit your growth. Here are the 10 biggest “don’ts” in the floral world - and how to avoid them. Skipping the Contract Handshake deals...

Jun 30, 2025 ∙ 3 min

Mastering Greenery Pricing: the Overlooked Key to Profitability

Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centrepiece, bouquet, and ceremony arch is an unsung hero: greenery. And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all. If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to profitability....