When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from social media (...

Since the launch of our Wedding & Event feature, one of the most common questions we’ve been asked is what we include in our terms and conditions for Flowers by Nattrass’ wedding clients. It can be tricky (at the end of the day, we’re florists and not lawyers), but extremely important to get right – you need to make sure you’re covered when it comes to price increases, broken or lost items, or events that are out of your control to name a few. You also might not have a huge budget to pay...

Hands up who’s guilty of getting wedding enquiries, sending them your beautifully curated price list and then never chasing?