I don’t know about you, but running a business with deliveries, talking to brides, updating the website, keeping on top of what is happening on socials, email marketing, bookkeeping and accounts, and managing the team, all while keeping myself (relatively) healthy and sane, is almost impossible and definitely more than a full-time job. Wine helps. Research on government grants was so far down my list, I couldn't even see it. So, when I started thinking about this month’s blog, I thought it...

For florists, running a successful business isn’t just about beautiful designs — it starts with smart buying. The flowers you choose, when you order them, and how you condition them all play a huge part in how happy your customers are and how profitable your shop or studio can be. That’s why we’ve created a brand-new free resource: “10 Tips for Buying Flowers Wholesale”. Wholesale flower buying can feel overwhelming at times. With hundreds of varieties available, fluctuating prices, and...

When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from social media (...