When you see a vase filled with rosehips, branches heavy with bright orange or red fruits, you mostly see atmosphere. What you don’t see is the patience, the soil, the bees, and two people who have been asking the same question for eighteen years: how can we make this fairer, more beautiful, and more reliable for everyone? Branko Petrovic (grower in Serbia) and Eric Stokman (selection and market in the Netherlands) are building Rosefruits together. “What we deliver is a living product,” says...

Flora United SA got its start in March 2007, when Willem Verhoogt, Niek Oudendijk, and Bertu Nieuwoudt decided to buy the Klein-Alexandershoek farm in South Africa. What began as a small dream has now grown into a successful business, growing 36 hectares of flowers (roughly 51 football fields). At first, the trio focused mainly on Leucospermum and Leucadendron, two flowers that grow really well in South Africa. But today, Flora United has expanded its range to include Geraldton wax flowers...

Learn more about Coloriginz Ranunculus selection.