Marketing Strategist & Freelance SEO Writer

with more than 5 years of experience in the floral chain and specifically 3 years in the rose breeding category.

Edwin is a seasoned marketing strategist and freelance SEO writer who started off his career in the floral media company Florinews.com as a sub-editor and writer. During his tenure at Florinews.com, he gained lots of insights about brands and brand marketing and got a chance to nurture this skill further when he accepted the offer to work as the marketing manager at United Selections, a rose breeding farm headquartered in Nakuru, Kenya.

With immense knowledge about rose breeding, marketing, and branding of new and existing rose varieties and strategic relationships with key media, and florists around the world. Edwin is looking to promote more United Selections’ breeding activities, including bringing to the spotlight new selections of both standard and spray roses and covering new developments within the floral chain supply.