Lauren is a Marketing Executive at Interflora, with a focus on the Floristry Trade Club. Whether it’s designing and getting websites found on Google with SEO (Search Engine Optimisation) best practice, Social Media marketing for businesses or setting up a Google My Business account to promote in local communities, digital marketing is her speciality.

With past experience working in digital marketing for a number of different industries, not just floristry, Lauren is a digital native. Lauren will write blogs on The Club occasionally and is the face behind the Floristry Trade Club social media accounts.

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"I love what the Floristry Trade Club is doing to be a voice in the industry and championing small florist shops."