Profile

Join date: Aug 17, 2021

About

Su Whale

Su Whale is a florist and freelance writer with over 30 years’ experience in the floristry industry. Having spent her career working in a busy High Street florists in Birmingham, Su left in 2018 to concentrate on her freelance work alongside promoting her own publications, the best-selling ‘Su Whale books’ on how to care for Cut Flowers, Foliage and Houseplants.

Su writes monthly for the Interflora Trade Club and also gives regular talks to floristry students both in person and on-line. She has also been involved in Interflora’s Florist of the Year competitions as a reporter and as a compere.

A regular visitor to the RHS flower shows, Su has covered floristry competitions from Chelsea Flower Show, Hampton Court and Tatton, experiences which she is keen to share to promote floristry to the wider public and to encourage students and florists to get involved.

Publications:

Cut Flowers A practical guide to their selection and care, 4th Edition 2020

Cut Foliage A practical guide to its selection and care 2nd Edition 2021

Houseplants A practical guide to their selection and care 2019

Overview

In association with

https://jagopublishing.co.uk

Posts (281)

Dec 12, 2025 ∙ 2 min

Ilex verticillata - Winterberry

Beautiful berries without the prickles! Christmas designs cry out for holly berries, and this particular Ilex is possibly one of the most impressive of all the Christmas foliage. Its tall, straight stems of impressive, bright berries will give contemporary arrangements height, brilliance and structure. It is excellent for contract Christmas designs when even just two or three stems will deliver that all important wow factor. Commonly known as Winterberry, this variety of holly (pronounced...

Dec 11, 2025 ∙ 2 min

Dyed Flowers

Dyed Flowers…Yes or no? Love them or loathe them, dyed flowers are an established part of the vast choice of fresh materials available from wholesalers, and, as they can be conveniently dyed to suit the colours of the seasons they tend to peak in popularity round Christmas and Valentine’s Day. Why dye flowers? Why indeed, when nature has done such an incredible job of providing an unrivalled spectrum of colours herself. The desire for blue flowers, more specifically blue roses, has...

Dec 9, 2025 ∙ 2 min

Pantone Colour of the Year 2026: Hit or Miss?

Cloud Dancer ‘A lofty white neutral…a whisper of calm and peace in a noisy world’ is how the Pantone Color Institute defines its much anticipated Colour of the Year for 2026. Or is it just a little bit…boring? Pantone have been choosing an annual colour since 1999, but this is the first time they have picked white as the colour which will define the trends and styles of fashion and interiors across the globe. The reaction has been mixed, with some calling the decision uninspiring...