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Join date: Aug 17, 2021

About

Su Whale



Su Whale is a florist and freelance writer with over 30 years’ experience in the floristry industry. Having spent her career working in a busy High Street florists in Birmingham, Su left in 2018 to concentrate on her freelance work alongside promoting her own publications, the best-selling ‘Su Whale books’ on how to care for Cut Flowers, Foliage and Houseplants.


Su writes monthly for the Interflora Trade Club and also gives regular talks to floristry students both in person and on-line. She has also been involved in Interflora’s Florist of the Year competitions as a reporter and as a compere.


A regular visitor to the RHS flower shows, Su has covered floristry competitions from Chelsea Flower Show, Hampton Court and Tatton, experiences which she is keen to share to promote floristry to the wider public and to encourage students and florists to get involved.


Publications:

Cut Flowers A practical guide to their selection and care, 4th Edition 2020

Cut Foliage A practical guide to its selection and care 2nd Edition 2021

Houseplants A practical guide to their selection and care 2019


Overview

In association with
https://jagopublishing.co.uk

Posts (299)

Apr 10, 20262 min
Cabbage Crush Trend: Brassica featuring Floristry Tips from Su Whale
If cabbages make you think of school dinners, think again! For this versatile vegetable,  otherwise known in floristry as the ornamental cabbage, has worked its way into becoming a seasonal floral fixture.   What Is Cabbage Crush Pinterest Trend 2026 Pinterest has released its latest annual Pinterest Predicts  report, which highlights 21 trends it expects to take off in 2026. The motto for 2026? Live, laugh, leaf! With Cabbage Crush Boomers and Gen X will say goodbye to their cauliflower...

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Apr 7, 20265 min
Su Whale meets Kathryn Cronin of Fierceblooms
Cheshire based sustainable flower grower and floral artisan, Kathryn Cronin of Fierceblooms, is celebrating her tenth year anniversary this year. Passionate and dedicated, she is constantly looking for interesting uses of flowers and foliage and new innovations in sustainability, all of which are instrumental in advancing professional floristry.  ‘My aim is to be able to convey the incredible standard of professional floristry at places such as RHS shows to the members and wider readers of...

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Mar 31, 20262 min
Houseplant Know-How: the Peace Lily
A popular and well-known indoor houseplant, the Peace Lily (or Spathiphyllum wallisii to give it its botanical name) is fairly easy to look after and will reward the dedicated plant parent with not just glossy green year round foliage, but elegant white flowers too. And that’s not all , it will earn its position by absorbing pollutants in the air, breaking them down to use as microbes in its compost. Its air cleaning abilities have put it into NASA’s top ten houseplants, as it removes,...

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Su Whale

Writer

Florist & freelance writer with over twenty five years experience in the floristry industry

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