Profile

Join date: Aug 17, 2021

About

Su Whale

Su Whale is a florist and freelance writer with over 30 years’ experience in the floristry industry. Having spent her career working in a busy High Street florists in Birmingham, Su left in 2018 to concentrate on her freelance work alongside promoting her own publications, the best-selling ‘Su Whale books’ on how to care for Cut Flowers, Foliage and Houseplants.

Su writes monthly for the Interflora Trade Club and also gives regular talks to floristry students both in person and on-line. She has also been involved in Interflora’s Florist of the Year competitions as a reporter and as a compere.

A regular visitor to the RHS flower shows, Su has covered floristry competitions from Chelsea Flower Show, Hampton Court and Tatton, experiences which she is keen to share to promote floristry to the wider public and to encourage students and florists to get involved.

Publications:

Cut Flowers A practical guide to their selection and care, 4th Edition 2020

Cut Foliage A practical guide to its selection and care 2nd Edition 2021

Houseplants A practical guide to their selection and care 2019

Overview

In association with

https://jagopublishing.co.uk

Posts (318)

Jul 9, 2026 ∙ 2 min

RHS Badminton Flower Show

It may have been the middle of a heatwave, but that didn’t stop crowds of people attending the RHS’s new flower show at Badminton. This large country estate in South Gloucestershire is famous for its horse trials, but its grounds were filled this time with show gardens, trade stands and some fabulous florals. Floral Horse Jumps In recognition of Badminton’s equine credentials, the floristry students at City of Bristol College had lavishly decorated five full size horse jumps. These were used...

Jul 6, 2026 ∙ 2 min

Summer Seasonal Flower: Lavender

Nothing says summer more than the industrious buzzing of bees as they harvest the rich pollen of Lavender. This highly scented evergreen is not just for pollinators though, as a fresh cut or dried flower it has a myriad of uses in floristry too. Fresh Lavender Fresh Lavender is generally sold by weight and can be bought in bunches wholesale from March onwards (depending on the weather). In the garden, Lavender flowers naturally from June to September when it can be cut and used in...

Jul 2, 2026 ∙ 2 min

Plastic Free July

What is Plastic Free July? It is shared global movement helping millions of people reduce their reliance on single use plastic. The initiative was founded in 2011 by local government officials in Western Australia, where it was originally a simple idea that involved around 40 people. From this humble beginning it developed into the Plastic Free Foundation and from this comes Plastic Free July which is the biggest waste avoidance campaign on the planet. What is single use plastic? Plastic...