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Join date: Mar 16, 2023
About
Viv Bradford trained in West Germany in the late 1980s before returning to the UK, where she has pursued many roles in the industry from running retail premises, teaching floristry, working in wholesale, business coaching florists and running an award-winning studio florist specialising in weddings.
Viv also created and runs Facebook groups Flowerphiles for experienced florists and The Floristry Geek for students and those new to the industry which concentrates on educational content.
Posts (35)
May 6, 2026 ∙ 3 min
Is There a Training Crisis Looming in Floristry?
There is no doubt that the landscape of training provision in floristry has changed in my career and in my opinion, we could soon be facing a real crisis in the training available for those new to the industry. I was bench trained, learning from a whole bevy of amazing florists, ranging from those a few years older than me to those who were decades older. This meant my education included some real old school techniques as well as more modern ones, well modern for the 1980s! At the time, the...
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Apr 16, 2026 ∙ 3 min
How to Optimise Wedding Bookings
Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.
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Apr 9, 2026 ∙ 3 min
Are Photoshoots Worthwhile?
Expert florist Viv Bradford shares her tips for getting the most from styled photoshoots.
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Viv Bradford
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