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Profile
Join date: Mar 16, 2023
About
Viv Bradford trained in West Germany in the late 1980s before returning to the UK, where she has pursued many roles in the industry from running retail premises, teaching floristry, working in wholesale, business coaching florists and running an award-winning studio florist specialising in weddings.
Viv also created and runs Facebook groups Flowerphiles for experienced florists and The Floristry Geek for students and those new to the industry which concentrates on educational content.
Posts (25)

May 13, 2025 ∙ 3 min
How Much Do You Want To Spend?
Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has...
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Apr 8, 2025 ∙ 3 min
Are we Encouraging the Next Generation of Florists?
I fell in love with flowers as a little girl, I was fascinated by their colours, their scents, the myriad of shapes and when my Auntie...
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Mar 20, 2025 ∙ 3 min
Grower Spotlight: David Wheatley of Petite Peonys
With lots of florists now buying from UK growers large and small, the gap between florist and grower is shrinking. As part of our quest...
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Viv Bradford
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