Viv Bradford trained in West Germany in the late 1980s before returning to the UK, where she has pursued many roles in the industry from running retail premises, teaching floristry, working in wholesale, business coaching florists and running an award-winning studio florist specialising in weddings.

Viv also created and runs Facebook groups Flowerphiles for experienced florists and The Floristry Geek for students and those new to the industry which concentrates on educational content.