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Join date: Mar 16, 2023
About
Viv Bradford trained in West Germany in the late 1980s before returning to the UK, where she has pursued many roles in the industry from running retail premises, teaching floristry, working in wholesale, business coaching florists and running an award-winning studio florist specialising in weddings.
Viv also created and runs Facebook groups Flowerphiles for experienced florists and The Floristry Geek for students and those new to the industry which concentrates on educational content.
Posts (40)
Oct 6, 2026 ∙ 2 min
Is Ragebait a Legitimate Marketing Tool for Florists?
Ragebait is content that is deliberately designed to provoke anger, disagreement or outrage. Like most florists I have to use social media as a tool to run my business, to create engagement, showcase my designs and connect with customers. Over the last few months though I have seen more and more florists posting controversial takes on topics that could legitimately be described as ragebait. Ragebait is content that is deliberately designed to provoke anger, disagreement or outrage. Instead...
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Sep 29, 2026 ∙ 3 min
Embracing British-grown Flowers
As a little girl I can remember going to the train station with my Aunt, to collect boxes of flowers for the florist shop she worked at. They came mainly from Devon and Cornwall and would have a treasure trove of anemones, narcissi, violets, lily of the valley or cornflowers inside tied with black cotton and wrapped in crisp white tissue paper. Fast forward a few decades and this year I have made the conscious decision to use more British-grown flowers in my wedding work. I thought it was...
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Aug 27, 2026 ∙ 3 min
Why the Skill of Flower Buying is so Important
Viv Bradford explains why every florist needs to know how to select and buy flowers effectively.
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Viv Bradford
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