At this time of the year the importance of having a strong festive Christmas theme cannot be underestimated, and retailers will all be competing to stop customers in their tracks. After the pandemic put a dampener on Christmas last year and the resultant festivities were pretty low-key, all experts forecasted that retailers were likely to make big, bold statements and go all out to encourage customers to make this year a Christmas to remember Exclusive to Business Subscribers

Su Whale celebrates her hydrangea's seamless transition from summer staple to Christmas classic.

The creativity with poinsettia doesn't have to start or stop at red! Because these days they come in all sorts of colours .... ranging from fiery red to oh so elegant peach and white, cream and pinks along the way. In this week's Poinsettia Portfolio and with thanks to Stars for Europe, we look at how white can work to create an oh so elegant portfolio of designs. A sculptural design using on-the-bulb hyacinths and cut poinsettia in test tubes. A cascade of Scotch Pine is th

Rebecca McGuigan may only have been a florist for two years but her first Christmas window has got the customers smiling! Studying at Myerscough College, Covid played havoc with her course which meant Rebecca had to complete it whilst home schooling and looking after two children. However, whilst she admits it was a tough time and at one point wondered if she would ever get to follow her dream job, out of the blue came a call from Bethany Bailey, who owns The Bloom Room in Lo

From now until Christmas Funnyhowflowersdothat.co.uk and its German, French and Dutch sister platforms will be presenting a festive content campaign called 'Christmas blooms with flowers' featuring dazzling photography and sparkling content. The online campaign picks up on the ‘Celebrate Seasons’ concept and encourages consumers to immerse themselves in Christmas traditions with an excess of colourful flowers like amaryllis, roses, orchids, gypsophila, Limonium, gloriosa, blu

In this Seasonal instalment, we'll be discussing practical ways in which you can promote your products, attract new audiences and spread so

Congratulations to the three young florists who took medals in today’s grand final of the WorldSkills UK competition this afternoon (Friday 26th November). Catey Burn of Old Oak Florist in Ascot took Gold, with Jane Sked-Connop and Emily Wykes, both from Moreton Morrell College, taking the Silver and Bronze respectively. The winners learned of their victory during a special live programme from Channel 4’s Packed Lunch studios, presented by Steph McGovern. An engaging and tota

Let Loose with Scissors celebrates St Andrew's Day using Eryngium as a handy substitute for thistles!

Welcome to the fifth in our exclusive vlog series, Alison talka about targeted engagement....

Still have customers working from home? Or have they, like many others, returned to the commute and their old desk? Either way, a little hou

Christmas wouldn't be Christmas without Poinsettia and as a cut flower* they are perfect for adding the red without costing a fortune. But they also come in all sorts of other colours as well. With the help of our friends at Stars for Europe we bring you our first taste of how you can Pimp the Poinsettia and add valuable margin to your Christmas designs!! How to treat cut Poinsettia Poinsettia have an amazing vase life - in fact way back in the 50's they were always sold as

Interflora fights gender stereotypes with men only flowers. New research has revealed the discrepancy between men and women receiving flowers, Interflora is launching a campaign to fight gender stereotypes and get men talking, whilst breaking down the taboo of flowers being a gift just for women. The campaign launch is timed to coincide with International Men’s Day (19 November), and for each one-of-a-kind bouquets sent to a man, Interflora will donate 10% of the profits to

Five weeks till Christmas and whilst it may not be buzzing just yet there's still everything to play for....

Five weeks to Christmas! Yikes … doesn’t sound long but it’s still plenty of time to make sure you capture every sale possible and, most importantly, enjoy it yourself. Which is why we reckon this weekend (20/21st November) is the perfect time to make sure you’ve done everything you can, have all your systems and procedures in place and have covered every contingency. It’s a long old article … there’s a lot to think about … and it may be an idea to print it out so you can mak

In the fourth episode of our exclusive vlog series, Alison talks about a solid social media content strategy...