It may seem tedious but if you don’t cut and condition properly not only could you end up chucking flowers in the bin … total waste of money … but worse still end up with a customer complaint, refund and tarnished reputation. And all for the sake of a little TLC and a few pennies per order. Because fact is flowers that haven’t been cut, watered and fed properly die faster. Doesn’t matter if your flowers are only in your shop or studio for a couple of day or look great when t

Grab and pull ‘em, slide them down gently or just rip ‘em off ... truth is how you strip and condition your flowers can make a huge difference. Sorry ... if you thought we were talking about something else, we’re going to disappoint you. The intro shot may be sexy but most florists will admit that cutting and conditioning is not exactly the most exciting job in the world. Thing is the way you strip can make a huge difference to both your productivity and profitability. Becau

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