

A Cactus for Christmas
Su Whale shares her secrets to success with Schlumbergera, the Christmas cactus.

Su Whale
3 days ago2 min read


Wonderful Winter Weddings: Let the Season Inspire You
Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

Su Whale
7 days ago4 min read


Poinsettia: Create a Christmas Centrepiece
How to create a simple, but very effective, Poinsettia centrepiece.

Su Whale
Nov 171 min read


Luxury Cymbidium Orchid Christmas Bouquet from Su Whale
Join Su Whale as she demonstrates how to create a luxury Christmas bouquet featuring stunning cymbidium orchids. This arrangement blends elegance, texture, and festive charm — perfect for gifting or decorating during the holiday season. Su uses Cymbidium orchids (bronze mini stems), bluey-grey eucalyptus foliage, blue spruce for festive texture, Ilex with red berries, snowy white Hypericum berries, kraft paper, cellophane and velvet ribbon. Su Whale is a florist and freelance

Su Whale
Nov 141 min read


Seasonal Foliage: November Pastels
Sandwiched as it is between Halloween and Christmas, November can seem to be a rather dull month colour wise.

Su Whale
Nov 132 min read


Houseplant Styling for Christmas
Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!

Su Whale
Nov 132 min read


Cyclamen - Welcome Winter Colour
Give Cyclamen the right conditions and they'll thrive in the home at this time of year.

Su Whale
Nov 111 min read


Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

Su Whale
Nov 103 min read


Callistephus - featuring Floristry Tips from Su Whale
Also known as the China or Matsumoto Aster, this member of the Aster family has strong associations with autumn, despite being available from the Dutch auctions for most of the year. Pronounced ‘kal-lee-STEPH-us’ it is a cheerful, multi-petalled flower with a bright yellow central disc and can be bought in either single or double forms. Colour Range : White, lilac, pale pink, dark pink, red, purple. Vase life : 7-10 days. Peaks March – December, seasonally available August

Su Whale
Nov 82 min read


Poppies for Remembrance
The Royal British Legion adopted the red poppy as a symbol of remembrance.

Su Whale
Nov 72 min read


November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.

Su Whale
Oct 312 min read


Making the most of Autumn Plant Sales
One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be. There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

Su Whale
Oct 282 min read


Bromeliads: Nature’s Natural Fireworks featuring Floristry Tips from Su Whale
Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Su Whale
Oct 273 min read


Christmas Berries
Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

Su Whale
Oct 232 min read


Promoting Autumn
There’s something about the colours and the cosiness as nights draw in and fires are lit that makes autumn special for so many people. Capitalise on this warm and fuzzy feeling by promoting this colourful season in all its glory. How to sell autumn in your store Even though most flowers are now available all year round, this is the time to concentrate on those that have strong associations with autumn, such as Dahlia, Chrysanthemum, Asters, Gladioli and Callistephus. Pop re

Su Whale
Oct 212 min read







