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Key Partners

Combining the resources of our key partners including The Florist Magazine, Croner, Health Assured and the UK Floristry Judges Guild with our dedicated in-house team and specialist partners from the industry and beyond, the Floristry Trade Club has it all. We're also a member of the British Retail Consortium, ensuring that we can help to support the floristry industry at the highest levels.


The Florist Magazine has been the eyes, ears and voice for the flower industry since 1949, led by long-term industry guru and Editor Caroline Marshall-Foster.


The Floristry Judges Guild sets the standard for how floristry competitions are run, ensuring consistency in all aspects of judging, and upholding the highest standards and quality for floristry competitors. 


With over 70 years supporting successful UK businesses, Croner provides 24/7 expert advice on any workforce challenge giving you more time to grow your business.  


As the UK and Ireland's most trusted independent health and wellbeing provider, Health Assured are make a positive difference to over 15 million lives.


The British Retail Consortium's mission is to make a positive difference to the retail industry & the customers it services,
today & in the future.


With 100 years in flowers (nearly),

local florists, on local high streets, serving local communities have been the backbone of Interflora. 

Together with their community of florists, they deliver 2 million beautiful moments for special people every year.

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