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Inspiration
Inspirational People
Behind every inspirational piece of floral art or innovation in the industry are the exceptional people who came up with the idea and made it a reality. They push boundaries, creating new techniques and ways to work with flowers, or new approaches to changing ideas, fashions, and even flower varieties. Here is a look at some of the fabulous individuals who keep innovating in our sector and what they’re doing to keep us on our toes.


Learn from the Best at Wedding Floral Workshop
If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Jackie Whittaker
5 days ago3 min read


UK Florists Flourish at the World’s Biggest Flower Show
Photos By Daniel Daubenspeck Photography UPDATE 02/03/2026: Grow Deep, Live Tall was awarded a PHS Gold Medal as well as the new Ron Mulray Memorial Award. The Philadelphia Flower Show is always a major event for florists and this year three talented professionals from the UK are taking part. Caroline Crabb from Fleurtations in Cornwall, Sarah‑Jane Evans‑Nicklin from Robert’s Florist in Brynmawr and Morgan-Douglas Nuth, florist and industry consultant, have crossed the pond t

Jackie Whittaker
Mar 22 min read


International Women’s Day - Marvellous Mimosa
Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.

Su Whale
Feb 172 min read


Su Whale Meets Sarah Richardson of Leafy Couture, Leeds
Leafy Couture in Leeds have been creating beautiful flowers, arrangements and installations since their establishment in 2006. Its founder, Sarah Richardson, has trained with some of the best floral designers and creatives in the UK and US and now, as a college-level tutor, teaches and mentors budding and professional florists alike. She has styled photoshoots for luxury brands like Jo Malone, Joe Browns and Anthropologie, and is the recommended florist for some of the North’

Su Whale
Feb 123 min read


New Year’s Resolutions for Florists and Planning for the Year Ahead
Kick start the new year by making some business-based resolutions. Karen Barnes suggests how.

Karen Barnes
Dec 30, 20254 min read


The Promise of a New Year
Top tips from Viv Bradford on getting the new year off to a flying start.

Viv Bradford
Dec 29, 20253 min read


Hearts & Flowers: Valentine's Day Inspiration from Floral Fundamentals
If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors. Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and coll

Jackie Whittaker
Dec 16, 20251 min read


Floristry Student of the Year Announced
Floristry student Maddy Morgan, from Moreton Morrell College in Warwickshire has become the latest recipient of the Further Education Learner of the Year award, presented at a dedicated awards ceremony held at the National Conference Centre in Birmingham. The Awards are organised by leading land-based training & qualification awarding body Lantra, and the representative body for land-based colleges and universities, Landex, with the aim of celebrating and rewarding the indust

Jackie Whittaker
Dec 9, 20251 min read


Have you Tuned into Bloomcast yet? New October Episode Out Now!
Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...

Lauren Hackett
Oct 2, 20252 min read


Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...

Zara Taylor
Sep 23, 20257 min read


Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Jackie Whittaker
Sep 2, 20251 min read


World Cup Floral Art: Meet the Jury
No floristry competition can function without the expert input of a seasoned panel of judges, all highly trained and experienced in the...

Jackie Whittaker
Aug 22, 20252 min read
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