Many consumers and florists take a critical look at imported flowers. Public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced. New Grounds, Same Passion The truth is that local cultivation is becoming less self-evident. “In Europe, we simply don’t have enough land to meet demand,” says Niels Glas, import manager at FM Group. “And many growers in the Netherlands no longer hav

Bridge Farm is the UK’s leading horticultural expert, with a legacy cultivated over decades of innovation and sustainable growing. At their state-of-the-art facilities and glasshouses, they combine leading edge technology and advanced horticultural science to optimise nature. They deliver the very best of each season, growing naturally at scale. Growing more than 70 million plants a year in a low-carbon, water-efficient, biomass heated glasshouse. They carefully select and br

Flora United SA got its start in March 2007, when Willem Verhoogt, Niek Oudendijk, and Bertu Nieuwoudt decided to buy the Klein-Alexandershoek farm in South Africa. What began as a small dream has now grown into a successful business, growing 36 hectares of flowers (roughly 51 football fields). At first, the trio focused mainly on Leucospermum and Leucadendron, two flowers that grow really well in South Africa. But today, Flora United has expanded its range to include Geraldt

We often get questions about sustainability at our flower farms. Here, we answer your most-asked questions about how Marginpar is working with nature, not against it, to grow flowers that are beautiful in more ways than one. 1| How do you nurture soil health and biodiversity Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. At Marginpar, we've embraced a nature-first approach, working with the earth rather than against it. One key

In recent years, chrysanthemums have gained remarkable interest in the floral market. Many florists, flower enthusiasts, and buyers are quickly embracing chrysanthemums in their arrangements—and for good reason. They are beautiful, have an excellent vase life, and come in unique forms and colours. We are proud to partner with Icon Selections, renowned chrysanthemum breeders whose varieties are bred along the equator. This makes their genetics highly adaptable to growing condi

When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc

The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next. If you could not join us live, here is a full recap. Why Details Direct Was Created For years, we’ve listened to florists share their challenges when sourcing product — espe

More flexibility, longer shopping hours, and faster delivery… sounds like a dream, right? With our UK Stock, it’s possible for UK based florists. Whether you’re a busy florist looking to top up orders at the end of the day or need local British-grown flowers for your designs, our UK Stock is here to make your life easier. What is the UK Stock? Our UK Stock is a separate stock option on the Hoek flowers web shop, located directly in the UK. That means quicker access, local ava

Here's the best flowers and foliage still available from UK growers to use in your floristry work.

At Marginpar, "We grow our people, our people grow flowers" is more than a motto. It's the way we think, act, and work every day. It's...

Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...

Roselilies are immensely popular. You can no longer ignore them since they have become the trendiest lilies of the moment and for good...