Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions.   This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop.       Treat Delivery as a Premium Service  What works:

Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

Billy Buttons is just one of the many inventive common names for Craspedia, which is also known as Drumsticks, Woollyheads or Billy Balls.   Pronounced ‘kras-speed-de-uh’ this long-lasting, unusual flower is a native of Australia and New Zealand, although it can be grown in the UK. There isn’t really another flower quite like it with its slim, leafless stem and compact, bright yellow heads. It’s easy to see where its common name, Drumsticks, comes from.  Craspedia in Floral D

Delivery route planning involves mapping the most efficient paths for drivers, considering factors like traffic and weather. Automated tools simplify this process, saving time and fuel while improving delivery efficiency.

Leafy Couture in Leeds have been creating beautiful flowers, arrangements and installations since their establishment in 2006. Its founder, Sarah Richardson, has trained with some of the best floral designers and creatives in the UK and US and now, as a college-level tutor, teaches and mentors budding and professional florists alike. She has styled photoshoots for luxury brands like Jo Malone, Joe Browns and Anthropologie, and is the recommended florist for some of the North’

Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Tuesday 8th March is International Women’s Day and a great marketing opportunity to generate more business.

Book a free Health & Safety compliance check for your business to make sure you stay on the right side of the law.

The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple. This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure.     Confidence Comes From Practice  What works:   Weekly roleplay sessions

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Find out the four steps your small business can take to comply with the tax legislation, and where you can find compatible software. The Making Tax Digital for VAT deadline has already passed. Since April 2022, VAT-registered businesses have been required by law to follow the new rules, including using compatible software to submit your VAT returns. You may face penalties from HMRC if you don’t meet MTD requirements.   Don’t worry – at the Federation of Small Businesses, we'

A beacon of brilliant yellow, Forsythia is currently having its brief moment of glory before being overshadowed by the more prolific blossom of cherries, apples and plums. For eleven months of the year, Forsythia is a rather unremarkable shrub, but in late spring the arched stems of ‘Golden Bells’ or the ‘Easter Tree’ are unmistakable.

Finding ways to make your business more sustainable can be difficult and complicated but committing to measuring and reducing your energy consumption is thankfully straightforward to implement. There are some significant benefits to sustainable energy use, from both a cost and environmental perspective: · Cost Savings:  Implementing low or no-cost energy efficiency measures (e.g., LED lighting, smart timers, draught-proofing) can reduce energy bills by up to 25%. Increased Pr