Customer happiness is essential for any business, but for florists, it's one of the things that sets us apart from our competitors. Floristry is a people-centric business. Flowers are a special and very personal gift and customers want to be sure that they are getting the best possible experience, not just product, when they purchase flowers from a florist. Here are tips on how you can ensure you make (and keep) your customers happy, because happy customers will tell their friends and will come back again and again.