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Inspiration
Design Inspiration
When you are looking for floral design inspiration, it's important to be open to new ideas. You might want to do more with spring flowering bulbs, embrace pumpkins at Halloween or experiment with new ideas to spice up your Christmas bouquets. We gather inspiration from all over the industry to keep your floral design work fresh and fabulous, no matter the season.
Embrace the opportunity to experiment and try new things.


Watch Karen Barnes' Summer Trends 2026
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Karen's Hand Tied Summer Design in a Wicker Basket Asymmetrical Tropical Design Staying ahead of seasonal trends is essential for any successful florist, and Summer 2026 is shaping up to be one of the most exciting yet. Karen Barnes from the Interflora Floristry Trade Club explores the emerging “Wild Poise” trend, a beautiful

Karen Barnes
9 hours ago2 min read


Five Floral Designs Showcasing Campanula
The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement. Some flowers are loved because they shout. Campanula is loved because it knows exactly where to sit in a design. With its bell-shaped flowers, long stems, and soft but clear presence, Campanula can do a lot more than many florists expect at first glance. It can bring height to a bouquet, soften bridal work, stand beautifully on its own, and help colour combinations feel more natural. It is a

Thursd
3 days ago5 min read


Quintessential Flowers for Summer Bouquets and How to Use Them
These floral arrangements are not merely spring bouquets with different flowers dropped in. The season has its own palette, and the flowers that belong to it tend to echo that. Summer has a way of making flowers and their colours generous. The season runs long, the light stays warm and the range of what is available at any given time is wider than at any other point in the year. Regardless of whether you are cutting from a garden, shopping at a farmers' market, or working wit

Thursd
Jul 36 min read


Tutorial: The Art of the Analogous
Paulina Nieliwocki of Blue Jasmine Floral in the USA shares her ......... When designing in an analogous fashion, I like to vary the tones within each hue to create depth and movement. The beauty of the transition lies in its subtlety. The colours flow from one to the next, guiding the eye without abrupt contrast. In this ombre-style arrangement, the palette moves from saturated orange with yellow undertones, to a warmer orange touched with pink, then softens into cream befor

Florists' Review
Jun 252 min read


Wildflowers for Brides
Su Whale offers you cultivated solutions to the wildflower challenge.

Su Whale
Jun 192 min read


British Flowers Week at The Garden Museum
From Miniature to Magnificence You can guarantee that London’s Garden Museum’s annual celebration of British Flowers Week will always produce not just floral abundance but thought-provoking installations from designers who have delved deep into the brief. This year, they were inspired by the Museum’s exhibit of the life of artist and gardener Cedric Morris. If his name is not familiar, some of the flowers that he grew may well be, the Benton Iris, a favourite at Chelsea Flowe

Su Whale
Jun 183 min read


Designing Floral Installations without Floral Foam
There were some pretty amazing florals decorating the World Cup in Manchester; every one was constructed without using floral foam

Su Whale
Jun 162 min read


How to make a Terrarium
Ideal for customers who are looking for a low maintenance, stylish, on-trend gift suitable for the home, office or workspace. What is a Terrarium? It is simply a miniature garden of indoor plants arranged within a container, typically glass, intended to be displayed indoors. What are the benefits of a Terrarium? Because they are so compact they are easy to maintain, as they are designed so that the plants inside create their own microsystem, so minimum care is required.

Su Whale
Jun 122 min read


Umbellifers: a Bridal Favourite
Su Whale looks at popular umbels enjoying a fashionable moment in floristry.

Su Whale
Jun 93 min read


Father’s Day: Increasing your Profit
Father’s Day is a big occasion and although not as big as Mother’s Day for us florists, we should not forget that we can create more business and more awareness of our expertise when creating gifts for loved ones and special occasions. Father’s Day can mean so much to so many of us and when we have an opportunity to say, “I love you”, “Thank you for everything”, “Thank you for always being there”, what could be a better way, than giving flowers or a beautiful plant? There

Karen Barnes
Jun 85 min read


The Amaranthus Effect!
Any florist who currently takes wedding bookings would be hard pushed to ignore the change in styles that is evident this year, and only set to take a stronger hold over the next two years. The days of loose, wispy wildflower bouquets is waning and in its place are structured cascading bouquets with a modern twist, bridesmaid’s bouquets are smaller, ultra-modern and a few varieties of flowers are featuring over and over again in images coming over from the USA and Australia.

Viv Bradford
Jun 53 min read


Summer Wedding Flowers for Every Budget
Summer weddings have a magic all of their own. Long days, golden evenings and gardens in full bloom, create the perfect backdrop for unforgettable celebrations. Flowers can make or break a wedding day because at the heart of a beautiful, emotional and special day are flowers. Flowers soften spaces, tell stories, and bring a couple’s vision to life. But while floral dreams may be limitless, budgets often are not! The good news? With thoughtful planning and a little creativity,

Karen Barnes
May 274 min read
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