FleuraMetz translates this years autumn trend in their incredibly inspiring lookbook. Check out all their ideas in this visual article. In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre stage: flowers that enhance the experience without influencing the taste of the dishe

A display of dried flowers will set the tone seasonally, will smell lovely, especially if it includes lavender, and is another reason to entice customers into your shop. Dried bunches can be popped into wicker baskets or something else equally rustic, but that’s not the only way to do it. You don’t have to be traditional, they are plenty of more interesting ways to show them off. Here are a few ideas: Picture This Picture frames are easy to pick up from charity shops. Ch

‘What message will I be giving out if I wear this?’ Diana, Princess of Wales to Jasper Conran. The message given out at Fleurs de Villes World Premier of ‘DIANA’ was that the skill and artistry of the florist is very much alive and well. Fleurs de Villes are renowned for their floral exhibitions in cities around the world. In support of the Diana Award, this celebration of fifteen of Princess Diana’s most iconic outfits, meticulously reimagined in flowers, was set against the

Customers are increasingly drawn to designs that feel both stylish and sustainable. Understanding seasonal trends helps florists create relevant work, elevate their brand, inspire customers and stay ahead in an increasingly competitive marketplace. Jump to Layered Greens Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. From lush Layered Greens to rich Earthy Luxury palettes, these tr

A London church regarded as a Baroque architectural masterpiece is set to be transformed into an extraordinary celebration of flowers, heritage and contemporary design this September. One of London’s most iconic churches, St Mary le Strand will be holdings its inaugural Jewel in the Strand Flower Festival from 22–24 September. The Grade I listed Baroque church, located on the pedestrianised Strand piazza beside King’s College London, Somerset House and The Courtauld, will bec

How to refresh your design style, protect profits and cultivate sustainable growth. How do you innovate in your flower business? I’ve heard veteran designers say countless times: what’s old is new again. But how do you reinvent or reimagine your work to maintain your creativity and stay current? What keeps you excited about what you do? It may sound like a big question to ask—how do you stay relevant? But innovation and adaptation are essential to long-term business success.

An at-a-glance guide to flowers and foliage at their best in September and October

These words are a cliché, but oh so true. “Flowers have a way of marking life’s special moments. They celebrate birthdays and weddings, welcome new babies, comfort us during difficult times, decorate our homes and remind us that someone is thinking of us.” Contents Which are the Best Flowers and Foliage to Dry How do you Dry Flowers and Foliage When to use Dried Foliage Best Tips to Look after Dried Flowers Why Dry Flowers and Foliage? The wonderful thing is that many flowers

Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....

For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations. One Flower, Maximum Impact A mono bridal bouquet is made using one single flower variety. This puts the full focus on the shape, texture and ap

If you've been a florist for any length of time, (like me!), you'll know that there are some jobs that simply make you smile. For me, creating planted arrangements is one of them. Of course, I absolutely love working with fresh flowers. There's nothing quite like unpacking the morning delivery, seeing buckets full of beautiful flowers and imagining what they'll become. We all create bouquets for birthdays, wedding flowers full of romance, sympathy tributes that say what words

Based on the motto “Enjoying life,” florist Lena Hartman created two designs. Flowers accompany people through every stage of life: from birth to farewell. Florists shape these moments with their creativity, craftsmanship and sense of atmosphere. Lena interprets this theme in her own unique way. Midsummer creation Light, natural and relaxed: for this floral arrangement, Lena was inspired by a midsummer celebration in the garden. As a base, she used a tree trunk with drilled h