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Inspiration
Inspirational Techniques
Changing trends lead to innovative new ways of doing things. From alternatives to traditional funeral tributes to reducing waste in your shop or changing delivery routes, there are always new and innovative techniques being developed to improve your floristry skills and benefit your business. Here, you can find inspirational techniques from florists, business owners and other floral professionals.


Watch Karen Barnes' Winter & Christmas Trends 2025
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert insights on creating luxurious yet rustic designs perfect for the festive season. Learn how to combi

Karen Barnes
Nov 211 min read


Christmas Inspiration: Flowers in the Home
Christmas is one of the most creative times of year, when you really can let your imagination fly. Whether you’re looking for inspiration fo

Jackie Whittaker
Nov 204 min read


Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.

Su Whale
Nov 103 min read


Ideas to Help Make Christmas Trading Easier
With the focus now on the up-coming Christmas peak, here are some tips, ideas and help for potentially the busiest period of the year.

Jonathon Downes
Oct 278 min read


Bromeliads: Nature’s Natural Fireworks featuring Floristry Tips from Su Whale
Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Su Whale
Oct 273 min read


Capitalising on the Christmas Peak
Viv Bradford shares her savvy tips to minimise waste and maximise profit this Christmas.

Viv Bradford
Oct 233 min read


Christmas Wreath Inspiration
Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Su Whale
Oct 212 min read


Watch Karen Barnes Create a Stylish Christmas Door Swag
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen creates a beautiful Christmas Swag. Using magnolia, spruce, cotton, gold cones and of course a Christmas bow and twinkling lights. With over 35 years’ experience, Karen Barnes is one of the UK’s leading consultants to the floral industry and an expert in product development, future trends & colours, and floral photogr

Karen Barnes
Oct 201 min read


Watch Su Whale Create a Traditional Christmas Door Wreath
Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Su Whale
Oct 201 min read


Pumpkins, Gourds and Autumnal Foliage – Ideas for Autumn Gifts
Autumn is one of my favourite seasons. It’s the colour palette that really sells the season to me, and the wonderful textures that are created by nature. Autumn evokes feelings of comfort, nostalgia and beauty all at the same time. After the brightness of Summer, we often welcome the slower rhythm of Autumn – staying in, lighting candles and keeping warm. It is also the season for harvest festivals, Halloween, Bonfire Night, Thanksgiving and Diwali, to name but a few. These f

Karen Barnes
Oct 164 min read


Woven with Love: Making a Sustainable Funeral Wreath
Su Whale provides her step by step guide on creating a hand-woven wreath base that's sustainable and ideal for woodland burials.

Su Whale
Sep 191 min read


Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...

Jackie Whittaker
Sep 21 min read
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