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Inspiration
Inspirational Techniques
Changing trends lead to innovative new ways of doing things. From alternatives to traditional funeral tributes to reducing waste in your shop or changing delivery routes, there are always new and innovative techniques being developed to improve your floristry skills and benefit your business. Here, you can find inspirational techniques from florists, business owners and other floral professionals.


Beating the Heat: Keeping Cut Flowers Fresh Without a Flower Cooler
Let's face it – summer can be brutal on cut flowers. While sunshine brings weddings, garden parties and plenty of business through the door, it also brings soaring temperatures that can leave even the freshest blooms looking stressed. Not every florist has the luxury of a walk-in flower cooler, especially if you're working from a studio, home workshop or pop-up shop. But don't worry – plenty of experienced florists keep flowers looking fabulous all summer long with a few clev

Viv Bradford
14 hours ago3 min read


Designing with Tropical Flowers
Go tropical this season with our selection of the best five flowers and foliage for that statement summer look.

Su Whale
2 days ago2 min read


Five Floral Designs Showcasing Campanula
The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement. Some flowers are loved because they shout. Campanula is loved because it knows exactly where to sit in a design. With its bell-shaped flowers, long stems, and soft but clear presence, Campanula can do a lot more than many florists expect at first glance. It can bring height to a bouquet, soften bridal work, stand beautifully on its own, and help colour combinations feel more natural. It is a

Thursd
Jul 75 min read


Ethylene Gas: the Silent Flower Killer.
Viv Bradford explains the threat of ethylene gas and how to protect your fresh flower stock from its effects.

Viv Bradford
Jun 233 min read


Designing Floral Installations without Floral Foam
There were some pretty amazing florals decorating the World Cup in Manchester; every one was constructed without using floral foam

Su Whale
Jun 162 min read


Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.

Su Whale
May 262 min read


Colleges Compete for Top Honours at Harrogate Spring Show 2026
What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students

Su Whale
Apr 292 min read


Competition Time at Harrogate Spring Show 2026
Competing has such an important role to play in developing floristry skills, so it was very encouraging to see the high standard and number of entrants in the Floral Art Pavilion, one of the main visitor attractions at Harrogate’s Spring Show. Congratulations to everyone who put so much thought, work and effort into their competition pieces. Not everyone can win, but the knowledge and experience gained, wherever placed, is invaluable. ‘Floral Couture – Masquerade’ First place

Su Whale
Apr 282 min read


Success with Succulents
Marking RHS National Gardening Week 27th April – 3rd May. Why choose Succulents? Easy to care for, with an appeal to both adults and children, there is something very charming about the symmetry and muted colours of these slow-growing, sturdy plants. Their requirements are not complicated, making them straightforward to plant up, look after and sell. Where to display Succulents Succulents need a bright spot, away from direct sunlight, and as they appreciate fresh air, can be

Su Whale
Apr 232 min read


It’s Time for a Plant Health Check!
Its time to wake up your houseplants for the summer season. Su Whale tells you how.

Su Whale
Apr 162 min read


Learn from the Best at Wedding Floral Workshop
If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Jackie Whittaker
Mar 313 min read


Spring Wedding Inspiration: Vintage Theme
Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

Su Whale
Mar 302 min read
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