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Inspiration
Inspirational Techniques
Changing trends lead to innovative new ways of doing things. From alternatives to traditional funeral tributes to reducing waste in your shop or changing delivery routes, there are always new and innovative techniques being developed to improve your floristry skills and benefit your business. Here, you can find inspirational techniques from florists, business owners and other floral professionals.


The Importance of Planted Arrangements
If you've been a florist for any length of time, (like me!), you'll know that there are some jobs that simply make you smile. For me, creating planted arrangements is one of them. Of course, I absolutely love working with fresh flowers. There's nothing quite like unpacking the morning delivery, seeing buckets full of beautiful flowers and imagining what they'll become. We all create bouquets for birthdays, wedding flowers full of romance, sympathy tributes that say what words

Karen Barnes
3 days ago5 min read


Su Whale's Orchid Buttonhole Tutorial
Su Whale demonstrates how to create a simple yet elegant orchid corsage/buttonhole, perfect for weddings, proms, special occasions, events and formal celebrations. This design combines a stunning orchid bloom with eucalyptus, ivy leaves and hypericum berries, while demonstrating essential professional wiring and taping techniques used by florists every day. Su Whale is a florist and freelance writer with over Thirty years' experience in the floristry industry. She is the auth

Su Whale
6 days ago1 min read


Flowers for Summer Parties and Picnics
No party should be without flowers, so get creative and start promoting your floral centrepieces and tablescapes!

Su Whale
6 days ago2 min read


How to create a Wildflower Bouquet for a Summer Wedding
Who doesn’t love the look of beautiful, colourful wildflowers? They radiate harmony, a sense of calm and offer a natural vibe with their delicate heads and random stem growth. I have found that in the last 5-6 years wildflowers have become even more popular with couples when discussing their wedding flowers. Often asked if I can create a ‘Meadow’ theme for their ceremony, reception and wedding party bouquets and buttonholes, wildflowers are my inspiration when designing and c

Karen Barnes
Aug 54 min read


Why Flowers Wilt Faster in Warm Weather - Tips to Slow This Process Down
Heat changes the conditions a cut flower depends on to survive, and once you understand what happens inside the stem, summer wilt becomes easier to prevent or manage. You’ve likely noticed that a bouquet that would have lasted ten days in early spring can look tired within a few days once the height of summer sets in. Often, the temptation is to assume something went wrong at the flower shop. Cut flowers in a bouquet or vase should typically last a week or thereabouts before

Thursd
Jul 296 min read


Beating the Heat: Keeping Cut Flowers Fresh Without a Flower Cooler
Let's face it – summer can be brutal on cut flowers. While sunshine brings weddings, garden parties and plenty of business through the door, it also brings soaring temperatures that can leave even the freshest blooms looking stressed. Not every florist has the luxury of a walk-in flower cooler, especially if you're working from a studio, home workshop or pop-up shop. But don't worry – plenty of experienced florists keep flowers looking fabulous all summer long with a few clev

Viv Bradford
Jul 153 min read


Designing with Tropical Flowers
Go tropical this season with our selection of the best five flowers and foliage for that statement summer look.

Su Whale
Jul 142 min read


Five Floral Designs Showcasing Campanula
The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement. Some flowers are loved because they shout. Campanula is loved because it knows exactly where to sit in a design. With its bell-shaped flowers, long stems, and soft but clear presence, Campanula can do a lot more than many florists expect at first glance. It can bring height to a bouquet, soften bridal work, stand beautifully on its own, and help colour combinations feel more natural. It is a

Thursd
Jul 75 min read


Ethylene Gas: the Silent Flower Killer.
Viv Bradford explains the threat of ethylene gas and how to protect your fresh flower stock from its effects.

Viv Bradford
Jun 233 min read


Designing Floral Installations without Floral Foam
There were some pretty amazing florals decorating the World Cup in Manchester; every one was constructed without using floral foam

Su Whale
Jun 162 min read


Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.

Su Whale
May 262 min read


Colleges Compete for Top Honours at Harrogate Spring Show 2026
What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students

Su Whale
Apr 292 min read
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