Autumn is such a wonderful season for florists. The colours become richer, the textures more interesting and, suddenly, there is so much inspiration all around us. From beautiful berries and autumn foliage to dahlias, chrysanthemums and roses, nature gives us an incredible palette to work with. But there is another Autumn favourite that can add something really special to our floral designs – the humble pumpkin. As florists, we are always looking for texture, and pumpkins giv

‘What message will I be giving out if I wear this?’ Diana, Princess of Wales to Jasper Conran. The message given out at Fleurs de Villes World Premier of ‘DIANA’ was that the skill and artistry of the florist is very much alive and well. Fleurs de Villes are renowned for their floral exhibitions in cities around the world. In support of the Diana Award, this celebration of fifteen of Princess Diana’s most iconic outfits, meticulously reimagined in flowers, was set against the

Being able to wire flowers and foliage is an essential skill that every florist needs to learn. Alongside that comes an understanding of when wiring is needed, how to wire and which gauge is the most suitable. Contents Why Wire? Choosing the Right Wires Wiring Do’s and Don’ts Frequently Asked Questions Why Wire Flowers? Broadly speaking, wiring is for two reasons, to either support and/or be able to control flower and plant material. Wiring for Support Support wiring covers

Summer is Sweet Pea season. Su Whale explains the origins of this fabulously fragrant flower and how best to care for it in floristry.

If you've been a florist for any length of time, (like me!), you'll know that there are some jobs that simply make you smile. For me, creating planted arrangements is one of them. Of course, I absolutely love working with fresh flowers. There's nothing quite like unpacking the morning delivery, seeing buckets full of beautiful flowers and imagining what they'll become. We all create bouquets for birthdays, wedding flowers full of romance, sympathy tributes that say what words

Su Whale demonstrates how to create a simple yet elegant orchid corsage/buttonhole, perfect for weddings, proms, special occasions, events and formal celebrations. This design combines a stunning orchid bloom with eucalyptus, ivy leaves and hypericum berries, while demonstrating essential professional wiring and taping techniques used by florists every day. Su Whale is a florist and freelance writer with over Thirty years' experience in the floristry industry. She is the auth

No party should be without flowers, so get creative and start promoting your floral centrepieces and tablescapes!

Who doesn’t love the look of beautiful, colourful wildflowers? They radiate harmony, a sense of calm and offer a natural vibe with their delicate heads and random stem growth. I have found that in the last 5-6 years wildflowers have become even more popular with couples when discussing their wedding flowers. Often asked if I can create a ‘Meadow’ theme for their ceremony, reception and wedding party bouquets and buttonholes, wildflowers are my inspiration when designing and c

Heat changes the conditions a cut flower depends on to survive, and once you understand what happens inside the stem, summer wilt becomes easier to prevent or manage. You’ve likely noticed that a bouquet that would have lasted ten days in early spring can look tired within a few days once the height of summer sets in. Often, the temptation is to assume something went wrong at the flower shop. Cut flowers in a bouquet or vase should typically last a week or thereabouts before

Let's face it – summer can be brutal on cut flowers. While sunshine brings weddings, garden parties and plenty of business through the door, it also brings soaring temperatures that can leave even the freshest blooms looking stressed. Not every florist has the luxury of a walk-in flower cooler, especially if you're working from a studio, home workshop or pop-up shop. But don't worry – plenty of experienced florists keep flowers looking fabulous all summer long with a few clev

Go tropical this season with our selection of the best five flowers and foliage for that statement summer look.

The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement. Some flowers are loved because they shout. Campanula is loved because it knows exactly where to sit in a design. With its bell-shaped flowers, long stems, and soft but clear presence, Campanula can do a lot more than many florists expect at first glance. It can bring height to a bouquet, soften bridal work, stand beautifully on its own, and help colour combinations feel more natural. It is a