If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary.   4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

Spring is one of the most vibrant and commercially exciting seasons for florists especially in the UK. From Mother’s Day to weddings and Easter displays, customer expectations are high and so are the stakes for freshness. As temperatures fluctuate between chilly mornings and mild afternoons, proper handling becomes critical. I have created a practical, season-focused guide to help extend vase life, reduce waste, and keep customers coming back for longer-lasting blooms. I alwa

Who doesn’t love spring flowers? A welcome sight at the gloomiest time of year, it is currently peak time for these seasonal beauties, so here is an ‘At a Glance Guide’ of caring and conditioning our most popular spring flowers.  Anemone  Temperature: Cool, approximately 2°C.   Susceptible to bacteria so ensure all vases and containers are clean before use.   Place in shallow water which should be topped up daily.   Display in a cool spot with good air circulation.  Soft Anem

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Winter bouquets carry a unique kind of charm. They are rich with seasonal colours, textured foliage, berries, evergreens, and classic blooms and they bring life and warmth to homes during the coldest months of the year. While Winter flowers may appear hardy, the cold weather can present a different set of challenges than warmer seasons. Freezing temperatures, dry indoor air, and sudden temperature changes can all shorten the life of a bouquet if not handled with care. Whether

Su Whale gets creative with suggestions for affordable floral gifts for Mother's Day.

Follow Su Whale's guide to conditioning and caring for your Valentine's roses.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Christmas and Winter Trends Christmas Garland Winter Vase Design Winter Floral Arrangement Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert

Dyed Flowers…Yes or no?  Love them or loathe them, dyed flowers are an established part of the vast choice of fresh materials available from wholesalers, and, as they can be conveniently dyed to suit the colours of the seasons they tend to peak in popularity round Christmas and Valentine’s Day.  Why dye flowers?  Why indeed, when nature has done such an incredible job of providing an unrivalled spectrum of colours herself. The desire for blue flowers, more specifically blue r

Selling Houseplants for Christmas? Now’s the time to give them a seasonal shine. If you’re experiencing a bit of a lull, this is the ideal moment to sort out, tidy up and organise your houseplant displays ready for the festive season.  How to revamp your houseplants display  Work in sections: a shop with a lot of plants can be a bit daunting to tackle, also, you don’t want to have a counter strewn with plants and pots just when a customer comes in, so go through them methodi