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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Watch Karen Barnes' Autumn Trends Designs 2026
Customers are increasingly drawn to designs that feel both stylish and sustainable. Understanding seasonal trends helps florists create relevant work, elevate their brand, inspire customers and stay ahead in an increasingly competitive marketplace. Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. From lush Layered Greens to rich Earthy Luxury palettes, these trend insights will help
Karen Barnes
1 day ago1 min read
Jewel in the Strand Flower Festival
A London church regarded as a Baroque architectural masterpiece is set to be transformed into an extraordinary celebration of flowers, heritage and contemporary design this September. One of London’s most iconic churches, St Mary le Strand will be holdings its inaugural Jewel in the Strand Flower Festival from 22–24 September. The Grade I listed Baroque church, located on the pedestrianised Strand piazza beside King’s College London, Somerset House and The Courtauld, will bec
Jackie Whittaker
1 day ago2 min read
Innovation Without Cost Creep
How to refresh your design style, protect profits and cultivate sustainable growth. How do you innovate in your flower business? I’ve heard veteran designers say countless times: what’s old is new again. But how do you reinvent or reimagine your work to maintain your creativity and stay current? What keeps you excited about what you do? It may sound like a big question to ask—how do you stay relevant? But innovation and adaptation are essential to long-term business success.
Florists' Review
3 days ago4 min read
Latest Inspirational Suppliers News
Rosehips with a Mission
When you see a vase filled with rosehips, branches heavy with bright orange or red fruits, you mostly see atmosphere. What you don’t see is the patience, the soil, the bees, and two people who have been asking the same question for eighteen years: how can we make this fairer, more beautiful, and more reliable for everyone? Branko Petrovic (grower in Serbia) and Eric Stokman (selection and market in the Netherlands) are building Rosefruits together. “What we deliver is a livin
Cock van der Hoorn
1 day ago3 min read
Marginpar Explain the Work Behind Stronger Hypericum Foliage
Growing more responsibly involves choices in many areas. Soil health and water management are visible examples. But the characteristics of the plant itself also play an important part. Together with our breeders, we look for plants that are naturally less susceptible to disease. In Hypericum, this means selecting for tolerance to rust. Rust is a fungal disease. It spreads through tiny particles known as spores, which can be carried by wind, water droplets or contact with plan
Helena van Achterberg
Aug 262 min read
Flowers by Clowance: a Cornish Success Story
Su Whale catches up with third generation cut flower grower and wholesaler James Cock
Su Whale
Jul 282 min read
Latest Inspirational Varieties News
Crocosmia Flowers Explained: Care, Colours, Vase Life and Design Ideas
Whether it’s called montbretia, copper tips or even more poetically, falling stars, the fiery colours of Crocosmia are unmistakable. Their tall, arched stems provide both height and structure in garden borders and floral designs, while the green seedheads that follow the vibrant flowers are an extra bonus. Buying Crocosmia Stem length: 65-90cm, generally sold in bunches of twenty, although it is possible to buy mixed colours in larger quantities. When to buy: Both flowering C
Su Whale
4 days ago3 min read
Seasonal Flowers & Foliage for September
An at-a-glance guide to flowers and foliage at their best in September and October
Su Whale
6 days ago3 min read
Seasonal Flower of the Month: Sweet Peas
Summer is Sweet Pea season. Su Whale explains the origins of this fabulously fragrant flower and how best to care for it in floristry.
Su Whale
Sep 32 min read
Latest Inspirational Techniques News
Seasonal Flower of the Month: Sweet Peas
Summer is Sweet Pea season. Su Whale explains the origins of this fabulously fragrant flower and how best to care for it in floristry.
Su Whale
Sep 32 min read
The Importance of Planted Arrangements
If you've been a florist for any length of time, (like me!), you'll know that there are some jobs that simply make you smile. For me, creating planted arrangements is one of them. Of course, I absolutely love working with fresh flowers. There's nothing quite like unpacking the morning delivery, seeing buckets full of beautiful flowers and imagining what they'll become. We all create bouquets for birthdays, wedding flowers full of romance, sympathy tributes that say what words
Karen Barnes
Aug 145 min read
Su Whale's Orchid Buttonhole Tutorial
Su Whale demonstrates how to create a simple yet elegant orchid corsage/buttonhole, perfect for weddings, proms, special occasions, events and formal celebrations. This design combines a stunning orchid bloom with eucalyptus, ivy leaves and hypericum berries, while demonstrating essential professional wiring and taping techniques used by florists every day. Su Whale is a florist and freelance writer with over Thirty years' experience in the floristry industry. She is the auth
Su Whale
Aug 111 min read
Latest Inspirational People News
Rosehips with a Mission
When you see a vase filled with rosehips, branches heavy with bright orange or red fruits, you mostly see atmosphere. What you don’t see is the patience, the soil, the bees, and two people who have been asking the same question for eighteen years: how can we make this fairer, more beautiful, and more reliable for everyone? Branko Petrovic (grower in Serbia) and Eric Stokman (selection and market in the Netherlands) are building Rosefruits together. “What we deliver is a livin
Cock van der Hoorn
1 day ago3 min read
Shaping Grief: When Words Fail, Flowers Speak
Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role. My name is Rieke Rahlfes. I am a master florist and run my company, Milles Fleurs,
FleuraMetz
Jul 213 min read
How to Host a Floral Design Workshop
Have you ever thought about expanding your love and passion for flowers in a way that will bring joy to your local community? Hosting a floral design workshop is an excellent opportunity to gain new floral fans for your business, build relationships with future clients, venue networking opportunities, and ability to share your unique design style with your community. In this article, you'll find: Essential elements to consider How to host a successful workshop Building connec
Team Flower
Jul 75 min read
Latest Sustainability News
Going Green: Ribbon
Su Whale looks into the good and bad of poly ribbon and suggests some environmentally friendly alternative.
Su Whale
1 day ago2 min read
Is the UK Set for a Bumper Summer of Butterflies?
Warm weather could pave the way for colourful clouds of butterflies this summer - but scientists need public’s help to discover the full picture. Britain could be on the brink of a bumper summer of butterflies, with a warm, dry spring raising hopes of an abundant season ahead for some of the nation’s best-loved species. After 2024 delivered the worst results in the history of Butterfly Conservation’s Big Butterfly Count and a butterfly emergency was declared, a sunnier 2025
Butterfly Conservation
Jul 173 min read
Ethical Banking for Small Businesses
Learn how ethical banking can benefit your small business. Discover responsible banking options, key considerations, and how to switch to an ethical bank. Where you choose to bank can have a bigger impact than you might think. Ethical banking ensures that your business finances align with your values, supporting sustainability, social responsibility, and transparency. For small businesses, ethical banking is about more than just avoiding harmful investments - it’s about activ
Federation of Small Businesses
Jul 96 min read
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