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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Poinsettia: Create a Christmas Centrepiece
How to create a simple, but very effective, Poinsettia centrepiece.
Su Whale
9 hours ago1 min read
Luxury Cymbidium Orchid Christmas Bouquet from Su Whale
Join Su Whale as she demonstrates how to create a luxury Christmas bouquet featuring stunning cymbidium orchids. This arrangement blends elegance, texture, and festive charm — perfect for gifting or decorating during the holiday season. Su uses Cymbidium orchids (bronze mini stems), bluey-grey eucalyptus foliage, blue spruce for festive texture, Ilex with red berries, snowy white Hypericum berries, kraft paper, cellophane and velvet ribbon. Su Whale is a florist and freelance
Su Whale
3 days ago1 min read
Houseplant Styling for Christmas
Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!
Su Whale
4 days ago2 min read
Latest Inspirational Suppliers News
November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.
Su Whale
Oct 312 min read
We Grow People - Our People Grow Flowers
At Marginpar, "We grow our people, our people grow flowers" is more than a motto. It's the way we think, act, and work every day. It's...
Helena van Achterberg
Oct 64 min read
Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...
Zara Taylor
Sep 237 min read
Latest Inspirational Varieties News
Seasonal Foliage: November Pastels
Sandwiched as it is between Halloween and Christmas, November can seem to be a rather dull month colour wise.
Su Whale
4 days ago2 min read
Callistephus - featuring Floristry Tips from Su Whale
Also known as the China or Matsumoto Aster, this member of the Aster family has strong associations with autumn, despite being available from the Dutch auctions for most of the year. Pronounced ‘kal-lee-STEPH-us’ it is a cheerful, multi-petalled flower with a bright yellow central disc and can be bought in either single or double forms. Colour Range : White, lilac, pale pink, dark pink, red, purple. Vase life : 7-10 days. Peaks March – December, seasonally available August
Su Whale
Nov 82 min read
Poppies for Remembrance
The Royal British Legion adopted the red poppy as a symbol of remembrance.
Su Whale
Nov 72 min read
Latest Inspirational Techniques News
Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.
Su Whale
7 days ago3 min read
Ideas to Help Make Christmas Trading Easier
With the focus now on the up-coming Christmas peak, here are some tips, ideas and help for potentially the busiest period of the year.
Jonathon Downes
Oct 278 min read
Bromeliads: Nature’s Natural Fireworks featuring Floristry Tips from Su Whale
Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.
Su Whale
Oct 273 min read
Latest Inspirational People News
Have you Tuned into Bloomcast yet? New October Episode Out Now!
Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...
Lauren Hackett
Oct 22 min read
Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...
Zara Taylor
Sep 237 min read
Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...
Jackie Whittaker
Sep 21 min read
Latest Sustainability News
Sustainability: the Consumer's Perspective
Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag
FleuraMetz
Oct 294 min read
Christmas Wreaths – Can They be ‘Green’?
Follow Su Whale's guide to making environmentally friendly Christmas wreaths.
Su Whale
Oct 202 min read
Its Pumpkin Season! Make a Foam-Free Pumpkin Arrangement.
Using pumpkins, squashes and gourds in creative floristry designs is a seasonal treat. Su Whale shares her tips for success.
Su Whale
Oct 92 min read
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