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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Spring Wedding? It has to be Freesia.
Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.
Su Whale
23 hours ago2 min read
Pinterest Predicts 2026: A Trend Report Florists Can Actually Use
The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer
Thursd
6 days ago7 min read
How To Plant and Promote Spring Flowering Bulbs
Simple sales opportunities with a bit of creative thinking. Su Whale explains.
Su Whale
Feb 102 min read
Latest Inspirational Suppliers News
Still Planning your Delivery Routes Manually?
Delivery route planning involves mapping the most efficient paths for drivers, considering factors like traffic and weather. Automated tools simplify this process, saving time and fuel while improving delivery efficiency.
Gemma Wakerley
4 days ago3 min read
Grower Spotlight: Smith & Munson
In the latest in our series about growers, we meet Jo Munson from the very famous Smith and Munson, based in Lincolnshire and growing absolutely delicious tulip varieties and lilies mainly, but also expanding into other varieties in recent times. I was lucky enough to visit the nursery to see the way in which they grow as sustainably as possible and marvel at the huge variety of lilies. Tell us about yourself and your growing journey, how long have you been growing, why did
Viv Bradford
Jan 234 min read
OASIS® Renewal™ Floral Foam - FAQs
Meet the plant-based, biobased, low carbon footprint, high performance foam suited for every kind of floral design: OASIS® Renewal™ Floral Foam. OASIS® Renewal™ Floral Foam is suitable for all types of designs and flowers – it provides a firm and secure hold for both soft and hollow stems as well as thick and woody stems. It has the same outstanding properties as our classic OASIS® floral foam. Ingredients What is OASIS® Renewal™ Floral Foam made from? OASIS® Renewal™ Floral
Oasis
Jan 2313 min read
Latest Inspirational Varieties News
International Women’s Day - Marvellous Mimosa
Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.
Su Whale
3 hours ago2 min read
Spring Wedding? It has to be Freesia.
Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.
Su Whale
23 hours ago2 min read
Craspedia - Everything you Need to Know
Billy Buttons is just one of the many inventive common names for Craspedia, which is also known as Drumsticks, Woollyheads or Billy Balls. Pronounced ‘kras-speed-de-uh’ this long-lasting, unusual flower is a native of Australia and New Zealand, although it can be grown in the UK. There isn’t really another flower quite like it with its slim, leafless stem and compact, bright yellow heads. It’s easy to see where its common name, Drumsticks, comes from. Craspedia in Floral D
Su Whale
4 days ago2 min read
Latest Inspirational Techniques News
Spring Wedding? It has to be Freesia.
Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.
Su Whale
23 hours ago2 min read
How To Plant and Promote Spring Flowering Bulbs
Simple sales opportunities with a bit of creative thinking. Su Whale explains.
Su Whale
Feb 102 min read
How to Care for Winter Bouquets in Cold Weather
Winter bouquets carry a unique kind of charm. They are rich with seasonal colours, textured foliage, berries, evergreens, and classic blooms and they bring life and warmth to homes during the coldest months of the year. While Winter flowers may appear hardy, the cold weather can present a different set of challenges than warmer seasons. Freezing temperatures, dry indoor air, and sudden temperature changes can all shorten the life of a bouquet if not handled with care. Whether
Karen Barnes
Feb 35 min read
Latest Inspirational People News
International Women’s Day - Marvellous Mimosa
Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.
Su Whale
3 hours ago2 min read
Su Whale Meets Sarah Richardson of Leafy Couture, Leeds
Leafy Couture in Leeds have been creating beautiful flowers, arrangements and installations since their establishment in 2006. Its founder, Sarah Richardson, has trained with some of the best floral designers and creatives in the UK and US and now, as a college-level tutor, teaches and mentors budding and professional florists alike. She has styled photoshoots for luxury brands like Jo Malone, Joe Browns and Anthropologie, and is the recommended florist for some of the North’
Su Whale
5 days ago3 min read
New Year’s Resolutions for Florists and Planning for the Year Ahead
Kick start the new year by making some business-based resolutions. Karen Barnes suggests how.
Karen Barnes
Dec 30, 20254 min read
Latest Sustainability News
Sustainable Business: Using Smart Meters and Sub Meters
Finding ways to make your business more sustainable can be difficult and complicated but committing to measuring and reducing your energy consumption is thankfully straightforward to implement. There are some significant benefits to sustainable energy use, from both a cost and environmental perspective: · Cost Savings: Implementing low or no-cost energy efficiency measures (e.g., LED lighting, smart timers, draught-proofing) can reduce energy bills by up to 25%. Increased Pr
Jackie Whittaker
Feb 64 min read
Understand the MPS-ABC Certification System for More Sustainable Sourcing
Viv Bradford explains the benefits of the Dutch MPS certification for growers and florists buying from them.
Viv Bradford
Jan 273 min read
OASIS® Renewal™ Floral Foam - FAQs
Meet the plant-based, biobased, low carbon footprint, high performance foam suited for every kind of floral design: OASIS® Renewal™ Floral Foam. OASIS® Renewal™ Floral Foam is suitable for all types of designs and flowers – it provides a firm and secure hold for both soft and hollow stems as well as thick and woody stems. It has the same outstanding properties as our classic OASIS® floral foam. Ingredients What is OASIS® Renewal™ Floral Foam made from? OASIS® Renewal™ Floral
Oasis
Jan 2313 min read
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