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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Get Inspired for Christmas with FleuraMetz
Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.
FleuraMetz
3 days ago3 min read
Wonderful Winter Weddings: Let the Season Inspire You
Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.
Su Whale
Nov 204 min read
Poinsettia: Create a Christmas Centrepiece
How to create a simple, but very effective, Poinsettia centrepiece.
Su Whale
Nov 171 min read
Latest Inspirational Suppliers News
November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.
Su Whale
Oct 312 min read
We Grow People - Our People Grow Flowers
At Marginpar, "We grow our people, our people grow flowers" is more than a motto. It's the way we think, act, and work every day. It's...
Helena van Achterberg
Oct 64 min read
Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...
Zara Taylor
Sep 237 min read
Latest Inspirational Varieties News
Seasonal Foliage: Getting the Blues
Su Whale helps you choose the best blue-grey foliage for all your floristry work.
Su Whale
22 hours ago2 min read
A Cactus for Christmas
Su Whale shares her secrets to success with Schlumbergera, the Christmas cactus.
Su Whale
4 days ago2 min read
Wonderful Winter Weddings: Let the Season Inspire You
Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.
Su Whale
Nov 204 min read
Latest Inspirational Techniques News
Watch Karen Barnes' Winter & Christmas Trends 2025
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Watch how Karen brings popular winter & Christmas trends to life. Discussing colours, designs and packaging to inspire your winter & Christmas range. Showcasing three designs that will be featured in future videos. Karen shares expert insights on creating luxurious yet rustic designs perfect for the festive season. Learn how to combi
Karen Barnes
Nov 211 min read
Christmas Inspiration: Flowers in the Home
Christmas is one of the most creative times of year, when you really can let your imagination fly. Whether you’re looking for inspiration fo
Jackie Whittaker
Nov 204 min read
Use Scent & Light to Enhance Christmas in your Shop
Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.
Su Whale
Nov 103 min read
Latest Inspirational People News
Have you Tuned into Bloomcast yet? New October Episode Out Now!
Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...
Lauren Hackett
Oct 22 min read
Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...
Zara Taylor
Sep 237 min read
Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...
Jackie Whittaker
Sep 21 min read
Latest Sustainability News
Sustainability: the Consumer's Perspective
Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag
FleuraMetz
Oct 294 min read
Christmas Wreaths – Can They be ‘Green’?
Follow Su Whale's guide to making environmentally friendly Christmas wreaths.
Su Whale
Oct 202 min read
Its Pumpkin Season! Make a Foam-Free Pumpkin Arrangement.
Using pumpkins, squashes and gourds in creative floristry designs is a seasonal treat. Su Whale shares her tips for success.
Su Whale
Oct 92 min read
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