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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Father’s Day: Increasing your Profit
Father’s Day is a big occasion and although not as big as Mother’s Day for us florists, we should not forget that we can create more business and more awareness of our expertise when creating gifts for loved ones and special occasions. Father’s Day can mean so much to so many of us and when we have an opportunity to say, “I love you”, “Thank you for everything”, “Thank you for always being there”, what could be a better way, than giving flowers or a beautiful plant? There
Karen Barnes
10 hours ago5 min read
The Amaranthus Effect!
Any florist who currently takes wedding bookings would be hard pushed to ignore the change in styles that is evident this year, and only set to take a stronger hold over the next two years. The days of loose, wispy wildflower bouquets is waning and in its place are structured cascading bouquets with a modern twist, bridesmaid’s bouquets are smaller, ultra-modern and a few varieties of flowers are featuring over and over again in images coming over from the USA and Australia.
Viv Bradford
4 days ago3 min read
Summer Wedding Flowers for Every Budget
Summer weddings have a magic all of their own. Long days, golden evenings and gardens in full bloom, create the perfect backdrop for unforgettable celebrations. Flowers can make or break a wedding day because at the heart of a beautiful, emotional and special day are flowers. Flowers soften spaces, tell stories, and bring a couple’s vision to life. But while floral dreams may be limitless, budgets often are not! The good news? With thoughtful planning and a little creativity,
Karen Barnes
May 274 min read
Latest Inspirational Suppliers News
Sustainable Summer Flowers with Respect for Nature
Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature. At Grutsch, all flowers grow entirely outdoors, no greenhouses involved. This means the flowers follow nature’s rhythm, from May to October. This seasonal approach produces stronger, more resilient flowers with intense colours. Because all
FleuraMetz
12 hours ago2 min read
British Flowers Week 2026
When? 15th - 21st June Theme: Flowers for the Future What is British Flowers Week? The week is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower Market, it has grown in size and impact as consumers become more aware of the origins and sustainability of flowers. In 2024, Flowers from the Farm, a professional trade organisation for over 1000 independent growers, took over running this annual event. 2026 is the United Nations Int
Su Whale
4 days ago2 min read
Britain’s Hidden £30m Flower Farming Industry Gets Official Recognition
An industry dominated by women, built on birdsong and biodiversity, has spent years invisible to government statistics. That changes now. Walk into a British flower farm in summer and the birdsong is almost deafening. But until this week, the Treasury couldn't hear it. The £30 million a year generated by the UK's flower farming industry has, until now, been invisible, absorbed into the catch-all figures of broader agriculture, its contribution uncounted, its flower growers un
Thursd
5 days ago2 min read
Latest Inspirational Varieties News
The Amaranthus Effect!
Any florist who currently takes wedding bookings would be hard pushed to ignore the change in styles that is evident this year, and only set to take a stronger hold over the next two years. The days of loose, wispy wildflower bouquets is waning and in its place are structured cascading bouquets with a modern twist, bridesmaid’s bouquets are smaller, ultra-modern and a few varieties of flowers are featuring over and over again in images coming over from the USA and Australia.
Viv Bradford
4 days ago3 min read
Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.
Su Whale
May 262 min read
Flowering Heather
Tough, dependable, versatile; there are lots of good things to say about heather, or ling, as it is sometimes known. A low growing, evergreen shrub, with tiny, bell-shaped flowers, heather is typically associated with moors and heathland. A popular rockery and garden plant, it is also sold as a cut flower and foliage. Calluna and Erica are the two most well-known genera of heather. They flower at different times of the year, extending the overall flowering period. Erica flo
Su Whale
May 142 min read
Latest Inspirational Techniques News
Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.
Su Whale
May 262 min read
Colleges Compete for Top Honours at Harrogate Spring Show 2026
What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students
Su Whale
Apr 292 min read
Competition Time at Harrogate Spring Show 2026
Competing has such an important role to play in developing floristry skills, so it was very encouraging to see the high standard and number of entrants in the Floral Art Pavilion, one of the main visitor attractions at Harrogate’s Spring Show. Congratulations to everyone who put so much thought, work and effort into their competition pieces. Not everyone can win, but the knowledge and experience gained, wherever placed, is invaluable. ‘Floral Couture – Masquerade’ First place
Su Whale
Apr 282 min read
Latest Inspirational People News
East Durham College at RHS Chelsea Flower Show
Celebrating Chelsea Flower Show success – and it didn’t cost them a penny. There is more to Chelsea than just gorgeous blooms and perfect plants, an important part of the show is its educational element. That was certainly the message put across by the East Durham College whose student-led exhibit on the different types of tropism was a masterclass in design, execution and teamwork. Each year the RHS invites colleges to apply to be part of the floristry element in the Grea
Su Whale
May 292 min read
Acacia Creative Studio Returns to RHS Chelsea 2026
Rachel Kennedy and Xue Wang explore the hidden chemistry behind photosynthesis and translate it into a floral story about energy, change, and renewal. Acacia Creative Studio will return to the RHS Chelsea Flower Show in 2026 for its fifth consecutive year, bringing a new installation that looks closely at one of nature’s most essential but often overlooked processes. Led by Rachel Kennedy and Xue Wang, the South Yorkshire-based floral design studio will present 'Chlorophyll:
Thursd
May 85 min read
Colleges Compete for Top Honours at Harrogate Spring Show 2026
What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students
Su Whale
Apr 292 min read
Latest Sustainability News
The Small Business Guide to Green Business Grants
Discover the green business grants available to UK small businesses in 2026, from the Boiler Upgrade Scheme to Innovate UK funding, and learn how to apply successfully. Making your business more sustainable is one of the most important investments you can make right now. Energy costs are up, customers increasingly expect green credentials, and the UK government has committed to reaching net zero by 2050. The problem is that doing it properly costs money that many small busine
Federation of Small Businesses
12 hours ago9 min read
Sustainable Summer Flowers with Respect for Nature
Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature. At Grutsch, all flowers grow entirely outdoors, no greenhouses involved. This means the flowers follow nature’s rhythm, from May to October. This seasonal approach produces stronger, more resilient flowers with intense colours. Because all
FleuraMetz
12 hours ago2 min read
British Flowers Week 2026
When? 15th - 21st June Theme: Flowers for the Future What is British Flowers Week? The week is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower Market, it has grown in size and impact as consumers become more aware of the origins and sustainability of flowers. In 2024, Flowers from the Farm, a professional trade organisation for over 1000 independent growers, took over running this annual event. 2026 is the United Nations Int
Su Whale
4 days ago2 min read
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