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Inspiration
Whether you’re just starting out or you’ve been in business for years, there’s always room to improve your floristry skills. The trends are always changing and this is the place to stay up-to-date with the latest styles, pick up some tips and get insight from experts in the industry on techniques, suppliers, flower varieties and floral designers in the industry.
Latest Design Inspiration News
Bonfire Night Flowers: A Florist Plan for 5th November
Bonfire Night flowers for Thursday 5th November can use fiery ember colours, seed heads and berries. Bonfire Night flowers are a small but easy seasonal sale, with Bonfire Night falling on Thursday 5th November this year. Parties, family gatherings and Diwali celebrations on the weekend of 7th - 8th November all give customers a reason to buy autumn colour. Colours for Bonfire Night flowers The palette is straightforward: ember oranges, deep reds, golds and plum. British grow
Flora magazine
4 hours ago2 min read
Get the Orange Vibe
However you refer to 31st of October, you can be sure that the colour orange will be part of the celebrations.....
Su Whale
8 hours ago2 min read
Flower Festival Celebrates 300 Years of Iconic London Church
Visit St Martin-in-the-Fields from Thursday 15th – Saturday 17th October 2026 for a flower-filled event being held as part of the 300th anniversary celebrations for this iconic church. This beautiful Georgian building has been dressed with flower displays created by UK and International designers, under the direction of Flower Festival Director, author and teacher Judith Blacklock. Visitors to the Flower Festival are greeted outside the doors by floral representations of the
Jackie Whittaker
4 days ago2 min read
Latest Inspirational Suppliers News
Embracing British-grown Flowers
As a little girl I can remember going to the train station with my Aunt, to collect boxes of flowers for the florist shop she worked at. They came mainly from Devon and Cornwall and would have a treasure trove of anemones, narcissi, violets, lily of the valley or cornflowers inside tied with black cotton and wrapped in crisp white tissue paper. Fast forward a few decades and this year I have made the conscious decision to use more British-grown flowers in my wedding work. I t
Viv Bradford
Sep 293 min read
Rosehips with a Mission
When you see a vase filled with rosehips, branches heavy with bright orange or red fruits, you mostly see atmosphere. What you don’t see is the patience, the soil, the bees, and two people who have been asking the same question for eighteen years: how can we make this fairer, more beautiful, and more reliable for everyone? Branko Petrovic (grower in Serbia) and Eric Stokman (selection and market in the Netherlands) are building Rosefruits together. “What we deliver is a livin
Cock van der Hoorn
Sep 113 min read
Marginpar Explain the Work Behind Stronger Hypericum Foliage
Growing more responsibly involves choices in many areas. Soil health and water management are visible examples. But the characteristics of the plant itself also play an important part. Together with our breeders, we look for plants that are naturally less susceptible to disease. In Hypericum, this means selecting for tolerance to rust. Rust is a fungal disease. It spreads through tiny particles known as spores, which can be carried by wind, water droplets or contact with plan
Helena van Achterberg
Aug 262 min read
Latest Inspirational Varieties News
What are the Ideal Flowers for Autumn Weddings?
A successful aesthetic requires more than just striking focal flowers; it relies on accent flowers that weave different layers together. A bouquet by Krisztián Kövér. Photo by @worldofsprayroses The crisp change of the air and the gradual transition toward rich, well-balanced colours of autumn often also hint at a change in event design. The start of autumn, when the low, golden light of early October filters through leaves just beginning to turn, influences what a bouquet or
Thursd
Oct 136 min read
October Mood Board: Get that Autumn Glow!
Embrace the textures, colours and styles of Autumn flowers and foliage to celebrate the best of the season in your business.
Su Whale
Oct 52 min read
Rosa 'Juliet': Three Floral Looks Built Around One Garden Rose
This garden rose by Alexandra Farms has the necessary presence to lead any style and floral designs. A rose can carry a reputation. Rosa 'Juliet' by Alexandra Farms is almost always seen and felt as romantic. When her name is mentioned alongside a wedding bouquet, most people immediately think of peach petals, garden-style flowers, and soothing colours. However, that is just one way to use her. If you take away the anticipated companions, things become more fascinating. Once
Thursd
Oct 23 min read
Latest Inspirational Techniques News
How to Style Pumpkins and Flowers Together
Autumn is such a wonderful season for florists. The colours become richer, the textures more interesting and, suddenly, there is so much inspiration all around us. From beautiful berries and autumn foliage to dahlias, chrysanthemums and roses, nature gives us an incredible palette to work with. But there is another Autumn favourite that can add something really special to our floral designs – the humble pumpkin. As florists, we are always looking for texture, and pumpkins giv
Karen Barnes
Oct 125 min read
Diana: A Fleur de Villes World Premiere
‘What message will I be giving out if I wear this?’ Diana, Princess of Wales to Jasper Conran. The message given out at Fleurs de Villes World Premier of ‘DIANA’ was that the skill and artistry of the florist is very much alive and well. Fleurs de Villes are renowned for their floral exhibitions in cities around the world. In support of the Diana Award, this celebration of fifteen of Princess Diana’s most iconic outfits, meticulously reimagined in flowers, was set against the
Su Whale
Sep 182 min read
An Introduction to Wiring Flowers
Being able to wire flowers and foliage is an essential skill that every florist needs to learn. Alongside that comes an understanding of when wiring is needed, how to wire and which gauge is the most suitable. Contents Why Wire? Choosing the Right Wires Wiring Do’s and Don’ts Frequently Asked Questions Why Wire Flowers? Broadly speaking, wiring is for two reasons, to either support and/or be able to control flower and plant material. Wiring for Support Support wiring covers
Su Whale
Sep 163 min read
Latest Inspirational People News
More Than a Flower Seller: What It Really Means to Be a Florist
Written by Liza Latif, founder & owner of The Bali Florist Before I ever ran a flower shop, I trained as a hotel and digital marketing professional, which isn't exactly the path you'd expect. But I grew up as the daughter of a florist in Jakarta, and that early subconscious exposure to flowers never really left me. When my husband's work brought our family to Bali in 2013, we chose to slow down and build a more back-to-basics life, and that is where The Bali Florist eventuall
Thursd
1 day ago3 min read
Su Whale meets Kirsty Noble, Most Creative Design Award Winner
Florist Kirsty Noble had to put all her knowledge and skill to work when she was selected to design one of Princess Diana’s iconic gowns for Fleur de Villes ‘DIANA’ exhibition. The hours spent and the organisational headache was worth it though when she picked up the award for the most Creative Design. So what is it like to be part of the Fleurs de Villes experience? The Trade Club caught up with Kirsty to find out more. How were you selected? My name was put forward to the o
Su Whale
Oct 12 min read
Could your Florist Business Help a Survivor of Modern Slavery Take her Next Step?
Strength & Stem is a London-based charity and social enterprise that uses floristry to empower female survivors of modern slavery and human trafficking. Each year, 15 women take part in its trauma-informed programme, combining introductory floristry training, personal development, mentoring and supported work experience. The charity is currently looking for welcoming florists who could help participants practise their skills in a real workplace, build confidence and gain valu
Zara Taylor
Sep 302 min read
Latest Sustainability News
Going Green: Bleached Flowers and Foliage
However, commercially bleached flowers and foliage are far from environmentally friendly. Su Whale investigates.
Su Whale
Oct 52 min read
Corporate Social Responsibility Guide
Gone are the days when the only focus for businesses was their profit margin...
Croner
Sep 224 min read
Going Green: Ribbon
Su Whale looks into the good and bad of poly ribbon and suggests some environmentally friendly alternative.
Su Whale
Sep 112 min read
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