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Inspiration
Inspirational Varieties
Flowers, foliage and plants come in all shapes, sizes and colours, with the number of variations constantly changing as breeders and growers come up with new varieties every season. Our contributors keep up with the changes and new products coming to the flower markets, so you don't have to. They share their insights and what they're liking at the moment. See updates from wholesalers, growers, breeders and florists to help you buy better.


Wonderful Winter Weddings: Let the Season Inspire You
Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

Su Whale
9 hours ago4 min read


Seasonal Foliage: November Pastels
Sandwiched as it is between Halloween and Christmas, November can seem to be a rather dull month colour wise.

Su Whale
7 days ago2 min read


Callistephus - featuring Floristry Tips from Su Whale
Also known as the China or Matsumoto Aster, this member of the Aster family has strong associations with autumn, despite being available from the Dutch auctions for most of the year. Pronounced ‘kal-lee-STEPH-us’ it is a cheerful, multi-petalled flower with a bright yellow central disc and can be bought in either single or double forms. Colour Range : White, lilac, pale pink, dark pink, red, purple. Vase life : 7-10 days. Peaks March – December, seasonally available August

Su Whale
Nov 82 min read


Poppies for Remembrance
The Royal British Legion adopted the red poppy as a symbol of remembrance.

Su Whale
Nov 72 min read


November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.

Su Whale
Oct 312 min read


Making the most of Autumn Plant Sales
One of the joys of floristry is its seasonality, and the passage of summer into autumn is a moment to celebrate and set the seasonal tone in store and out. And if there is one thing florists can do which is heads and shoulders above supermarkets and garden centres, it is shop display. Autumn is without a doubt one of those moments to show off how creative we can be. There is still time for planting outside while the soil still retains the warmth from the summer. Encourage yo

Su Whale
Oct 282 min read


Bromeliads: Nature’s Natural Fireworks featuring Floristry Tips from Su Whale
Bromeliads are perfect impulse purchase plants - colourful, fun and easy to care for.

Su Whale
Oct 273 min read


Christmas Berries
Fresh berries are perfect if you want to give seasonal arrangements a natural, festive feel, says Su Whale.

Su Whale
Oct 232 min read


Promoting Autumn
There’s something about the colours and the cosiness as nights draw in and fires are lit that makes autumn special for so many people. Capitalise on this warm and fuzzy feeling by promoting this colourful season in all its glory. How to sell autumn in your store Even though most flowers are now available all year round, this is the time to concentrate on those that have strong associations with autumn, such as Dahlia, Chrysanthemum, Asters, Gladioli and Callistephus. Pop re

Su Whale
Oct 212 min read


Christmas Wreath Inspiration
Su Whale shares 10 gorgeous Christmas wreath designs to get you inspired this season.

Su Whale
Oct 212 min read


Autumn Flowers: Floral Trends and Colour Palettes
As the days grow shorter and the air turns colder, the beauty of autumn comes alive in more than just the changing of colours. Autumn seasonal flowers are notable for their deep, warm colours. In this guide, we’ll explore the top autumn flowers, dive into floral design trends, and reveal the best colour palettes to capture the spirit of the season. Top Flowers for Stunning Autumn Arrangements Autumn is the perfect time to embrace the beauty of seasonal flowers. Whether you’re

Hoek flowers
Oct 203 min read


Christmas Wreaths – Can They be ‘Green’?
Follow Su Whale's guide to making environmentally friendly Christmas wreaths.

Su Whale
Oct 202 min read
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