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With each new season comes a fresh challenge! Christmas should be a time of joy and celebration, but with the current economic climate starting to bite it could be a tough time for our industry. Now more than ever, it’s important to stay focused on the positives and maximise your floristry and business skills to bring in those sales.
To help you survive and thrive this season, we’ve created this florist-focused Christmas Hub, bringing together all of our Christmas knowledge, information and inspiration. You’ll find top tips from industry experts on everything from planning the perfect Christmas peak to creating inspirational shop displays guaranteed to draw in those customers. We’re here to help you create magical moments for your customers and to trade successfully this festive season.
Caroline Marshall Foster, Editor of The Florist Magazine, hosted a fantastic second instalment of Flower Lounge Live last year, joined by Nick Pegge of Oops A Daisy Florist in Norwich and Morgan Douglas Nuth of Old Oak Floral Designers in Ascot.
The topic of conversation was all around Planning for the Peaks with some interesting insights and top tips that are just as important for this year.