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30 under 30 winners announced

In the first Florist Magazine 30 Under 30 Awards, presented during Good Florist Event in October, 11 young florists, ranging in age from 17 to 29 and 359 days old! (yup we checked and they JUST scraped in!!) were awarded and rewarded for their successes … and potential!

Because, having researched the nominees in-depth, (she didn’t just work on the nomination words but looked at nominees social media, websites and anything else she could find!!) lead judge, Stephanie Harris, a member of Good Florist Guide and owner of The Rose Garden in Great Dunmow and Great Barfield, felt that there needed to be more than one big prize in order to really showcase the depth and breadth of the finalists as well as pay tribute to the weird times the industry has gone through.

As a result, there were four Awards; Shop/Studio of the Year, Employee of the Year, Best Pivoter and Ones to Watch …. a new category that allowed the judging panel to honour and praise young people who they felt were on track to go places!

In a heartfelt and – at times – quite emotional presentation, Steph not only paid tribute to all the finalists but took the time to read the panels notes for each candidate.

All 11 winners were invited as guests of Florist Magazine to attend Good Florist Event and whilst some couldn’t be there, the rapturous applause was as loud for those not able to attend as those in the room.

Having seen the positivity of the new Awards and the benefits to the nominees The Florist Magazine 30 under 30 will be repeated and nominations will open in June 2022.

The winners

Shop of the Year 2021


Elizabeth (Lizzie) Newcombe, The Botanical Company, Bramley, Surrey - pictured above with her mother, Christine

Second Place

Naomi Jade Simpson, Inspirations by Naomi, Woodville, South Derbyshire - pictured below

Highly Commended

Katie Woods, Katie Rose Florist, Whalley, Lancashire

Katie was unable to attend so we will publish her picture was soon as we can

Employee of the Year 2021


Lauren Jade Thomas, Chelsea Flowers, Wilmslow - pictured above with lead judge Stephanie Harris

Runner up

Zoe Rowlinson, Moreton Morrell College and Fabulous Flowers in Oxford

Zoe was unable to attend so we will publish her picture was soon as we can

Pivoter of the Year 2021


Kenny Raybould, Battling On, Plymouth

Runner Up

Lara Chatten, Linda Cottee Flowers, New Covent Garden Market

One’s to Watch 2021

In alphabetical order

Daisy Annandale, Flores Diem, Market Drayton

Eve Kilkie, Flowers by Karen, Kilmarnock

Lilly Franklin, Floral Explosion, Longfield, Kent

Lilly was unable to attend so we will publish her picture was soon as we can.

Sri Aathavan, Van Arthur, London




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