

Summer Succulents
Follow Su Whale's quick guide to succulents - trendy, versatile and virtually impossible to kill!

Su Whale
Aug 112 min read


Alstroemeria - featuring Floristry Tips from Su Whale
In this British-grown flower feature we focus on Alstroemeria, or Peruvian lily, is a native of South America and a true floral trooper.

Su Whale
Aug 81 min read


Using Colour in Design: Orange
Orange is a colour that can't be ignored, so learn to design with it by following Su Whale's tips.

Su Whale
Jul 292 min read


Using Moss in Funeral Work
Information and inspiration to help you make the best use of moss in funeral tributes.

Su Whale
Jul 212 min read


Have you Tuned into Bloomcast yet? New August Episode Out Now!
Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...

Lauren Hackett
Jul 102 min read


Cornflowers - Blue and Beautiful
Su Whale enjoys the reappearance of our native cornflower in wildflower meadows and explains how best to use it as a cut flower.

Su Whale
Jul 72 min read


Herbs, this Season’s ‘Must Have’ Featuring Floristry Tips From Su Whale
Fresh, seasonal herbs can be fabulous additions to bridal bouquets and wedding flowers. Su Whale suggests some of the best.

Su Whale
Jul 42 min read


Get out for the Count! The Butterfly Conservation Big Butterfly Count
Leading wildlife charity, Butterfly Conservation, has revealed the dates of this year’s highly anticipated Big Butterfly Count, which...

Butterfly Conservation
Jul 13 min read


Making Your Wedding Business Work in a Recession
Viv Bradford shares her expertise on how to hang on to those wedding orders in a recession.

Viv Bradford
Jun 263 min read


Choosing Roses for Weddings
Karen Barnes guides you through the process of sourcing the perfect roses for your wedding work.

Karen Barnes
Jun 243 min read


British Flowers Week 2025
What is British Flowers Week? BFW is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower...

Su Whale
Jun 202 min read


Purple Haze - Loving Lavender
Make the most of lavender this summer, perfect for its scent as well as its dreamy purple colouring.

Su Whale
Jun 102 min read


Let Loose with Scissors: Sweet, sweet Williams
This week Su Whale celebrates Sweet Williams, a cottage garden favourite that also makes a great cut flower.

Su Whale
Jun 32 min read


Institute of Flowers at Bloom Dublin 2025
Wet weather failed to dampen floral fun at Bloom. Bord Bia Bloom is Ireland’s annual garden festival, situated in the historical Phoenix...

Su Whale
May 302 min read


Farewell Flowers Win Gold at RHS Chelsea Flower Show 2025 - Interview with Founder
For the first time in RHS Chelsea Flower Show’s history funeral flowers were featured with a display from Farewell Flowers Directory and...

Jonathon Downes
May 221 min read