top of page

Small Business Saturday - The Tour 2023

Small Business Saturday Logo

American Express has a long history of championing the High Street, and is proud to have been a founder of the first ever Small Business Saturday back in 2010 in the US.

Now in its 11th year in the UK, the campaign has grown significantly year-on-year, encouraging millions to shop small and local. American Express continues to be the Principal Supporter of the UK campaign through this success.

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.

On Small Business Saturday, consumers across the UK are encourage to support all types of small businesses, online, in offices and in shops. Many small businesses take part in the day by hosting events and offering discounts.

Small Business Saturday Hot Air Balloon

The Tour 2023

The iconic Small Business Saturday UK Tour is back again this November, brought to you by Small Business Saturday.

The countdown to Small Business Saturday is officially on, as The Tour returns to spotlight and support small businesses all over the country.

Once again supported by BT Skills for Tomorrow, ‘The Tour’ will call at twenty three different towns and cities across the UK throughout November, visiting small businesses and shining a light on their contribution to the UK economy and local communities.

It will also offer a jampacked free daily programme of online events - including workshops, webinars, mentoring and inspiring entrepreneurial stories - open to all small businesses.

Kicking off in Inverness on Monday 30th October, The Tour will travel across the UK for five weeks and make use of electric vehicles – including a state-of-the-art eco-friendly electric bike from Stirling Eco – to limit emissions and reflect the sustainable switches many small business owners are making as part of their vital role in the race to net zero.

Virtual Roadshow

Not coming to a location near you? Not to worry, as you can still shine a spotlight on your small business and share your story from anywhere in the UK by signing up to our online interviews. If you would like to get involved please email, using 'Online Interview' as the subject.

There are also a host of webinars to help small businesses running alongside the tour. Whether you're looking to boost your profits or supercharge your plans for a successful 2024, The Tour webinars cover a huge range of small business topics.

From mastering marketing and unlocking investment, to product pricing, SEO basics, finance, sustainability, and diversity and inclusion - there really is something for everyone.

The Tour Stops and Webinars


In Person Location


Online Workshop


(click the link to sign up)

14th November


15th November


16th November


17th November


20th November


21st November


22nd November


23rd November


24th November


27th November

BT Head Office, London

28th November

Islington, London

29th November

Richmond Park, London

For more information visit the Small Business Saturday website




bottom of page