In floristry, the flowers are only part of the story. The way you make your customer feel, from the moment they walk in to the moment they walk out, is what keeps them coming back. We’ve seen florists transform their business simply by changing how they greet customers or how they talk about their designs.   It’s not about being pushy. It’s about being present, personal, and proud of what you do.

Supplying regular flower and plant arrangements to local clients can be good business, as repeat orders mean regular income. These days, corporate work encompasses everything from products supplied to businesses for reception areas, to products purchased for employee gifts, customer gifts or those used to dress conference and exhibition venues, show homes and more. Competition to supply corporate flowers can be fierce. In tough times, many businesses choose to cut back on thi

The tulip is an iconic spring bulb and one which has been growing steadily in popularity at Valentine’s Day

Your shop displays are more than decoration… they’re silent salespeople. The way you present your products influences what customers notice, how they feel, and what they choose to buy. Great merchandising doesn’t just look good, it drives revenue.   This article explores how florists can use display techniques to increase average order value, prompt add-on sales, and create a more engaging customer experience.   Make Your Window a Talking Point  What works:   Refresh your win

First Impressions Matter More Than You Think   When a customer walks into your shop, they’re not just buying flowers. They’re stepping into an experience. The look, feel, and even the scent of your space can influence how much they spend, how long they stay, and whether they come back.   We’ve seen it time and again. Florists who invest in their shop’s presentation consistently outperform those who don’t. And it’s not about spending thousands. It’s about being intentional.

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day .

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Why This Series Matters More Than Ever  As Interflora’s National Sales Manager for the UK and Ireland, I spend much of my time on the road with our Business Development Managers, visiting florists across our network and beyond. From bustling high street shops to tucked-away studios, we see first-hand what works, what doesn’t, and what small changes can make a big difference.   This nine-part series was created to share those insights with you, a collection of practical, prove

Set yourself up for peak success with our top tips and best practices...

When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc

Here's a great marketing opportunity to promote your business locally and for free.

Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!

Our latest range of festive products has officially launched, just in time for the festive season! Our webshop is now live with a delightful selection of Christmas items that you can order right away, ensuring you're well-prepared for the festivities ahead. Explore our high-quality artificial berries and poinsettias, available in a variety of styles from sprigs to wreaths and garlands. Choose from classic colours like red, burgundy, white, and gold. Our beloved glitter butter

Preparing for the Christmas season as a florist involves more than just stocking up on flowers. It’s about anticipating demand, creating beautiful and festive designs, and offering excellent customer service during one of the busiest times of the year. Embrace festive florals that blend traditional and contemporary styles.   My top tips: Winter Favourites: Ensure you have a good stock of traditional Christmas flowers, like poinsettias, amaryllis, roses, carnations, and holly.

Su Whale explains how to create a festive atmosphere and boost sales in your shop this Christmas.