Marketing Made Easy: Branding for Florists
Episode two of our eight point plan to help you create a strong and credible brand identity for your business
Lisa Harrison
Jun 64 min read
How Much Do You Want To Spend?
Over the years I have worked in many florists’ shops, all with very different business and design styles. However, the one thing that has...
Viv Bradford
May 133 min read
How to Help Your Customers Choose the Right Houseplant
Most customers will gravitate towards a plant that they like the look of, not perhaps considering its care other than the two most...
Su Whale
May 92 min read
Google Ads How to Guide: Promoting your Florist Website
With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an...
Imogen Lester
Apr 286 min read
Is it Time for a Store Makeover?
Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.
Two Visual
Apr 173 min read
Choosing Houseplants for Easter
Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.
Su Whale
Apr 82 min read
How to Successfully Sell Houseplants
Houseplants have grown in popularity due to trends and customer behaviour. They have numerous benefits making them such an important...
Karen Barnes
Apr 74 min read
Marketing Made Easy: Retaining and acquiring new customers
Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.
Lisa Harrison
Apr 33 min read
Retailing Opportunities for Easter
Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be...
Su Whale
Apr 12 min read
Shop Spring Cleaning Featuring Floristry Tips from Su Whale
So the peaks are over, the days are getting longer and lighter, but is there still the odd pinecone behind the display cabinet? Glitter...
Su Whale
Mar 312 min read
“That’s not what I wanted!” - Managing complaints
Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...
Catherine Jane Kirk
Mar 261 min read
Flowers for Wellbeing
Incorporating flowers into self-care routines is a simple yet powerful way to enhance well-being. Flowers have been shown to boost mood,...
Karen Barnes
Mar 214 min read
Mother’s Day - How to Make Your Plants the Perfect Pick-Me-Ups
It’s always encouraging to see young children choosing something for their mum on Mother’s Day, and plants are ideal gifts – why? Well,...
Su Whale
Mar 182 min read
Social Media Content Plan for Florists with Examples
You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content...
Imogen Lester
Mar 174 min read
Mother’s Day? Child’s Play!
Make the most of Mother's Day sales by creating a range for young children with money to spend.
Su Whale
Mar 172 min read
