For many of us florists, the floral calendar is built around the familiar occasions and peaks such as: Valentine's Day, Mother's Day, Easter, weddings, funerals, Christmas and yet between the Spring season and the Summer wedding season, we have one of the most rewarding opportunities for our businesses: Teacher Thank You Week. This is a chance for us to showcase small, suitable gifts for a pupil to say thank you to their teachers. As florists, we're not simply selling flowers

Have you ever thought about expanding your love and passion for flowers in a way that will bring joy to your local community? Hosting a floral design workshop is an excellent opportunity to gain new floral fans for your business, build relationships with future clients, venue networking opportunities, and ability to share your unique design style with your community. In this article, you'll find: Essential elements to consider How to host a successful workshop Building connec

Modern buyers increasingly connect with brands that communicate identity, purpose, and authentic human experiences. The floral industry has always been built around products. Stem length, vase life, colour consistency, transport quality, and production volume have traditionally shaped how businesses position themselves in the market. These factors still matter, but they are no longer enough on their own. The market has changed, and so has the way people make purchasing decisi

Father’s Day is a big occasion and although not as big as Mother’s Day for us florists, we should not forget that we can create more business and more awareness of our expertise when creating gifts for loved ones and special occasions. Father’s Day can mean so much to so many of us and when we have an opportunity to say, “I love you”, “Thank you for everything”, “Thank you for always being there”, what could be a better way, than giving flowers or a beautiful plant? There

In an era where convenience often trumps craftsmanship, floristry remains one of the few retail sectors where detail is not just important, it is everything. “Retail is Detail” is more than a catchy phrase; it is a philosophy that separates thriving florists from those merely surviving. From the angle of a bouquet to the scent that greets a customer at the door, every touchpoint contributes to perception, loyalty, and ultimately, profitability. For florists, detail is very im

We mentioned in our Social Media Trends for 2026 post that we think community-led platforms will dominate this year with more people looking for human interaction and updates. We've created a simple, step by step guide on How to Create a WhatsApp Business Account and Set Up a Community Chat specifically for florist businesses. Part 1: How to Create a WhatsApp Business Account For your Florist Business

The difference between just surviving and actually thriving this wedding season comes down to preparation—and how you show up. As wedding season approaches, florists everywhere feel the same pressure: more orders, higher expectations, tighter timelines. But the difference between just surviving and actually thriving comes down to preparation—and how you show up when it matters most. This season, it’s not about working harder. It’s about working sharper. Start Before the Rush

Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.

Leading floral industry consultant Karen Barnes offers top tips on making floral installations successful and profitable.

Karen Barnes shares her expert advice on delivering successful and profitable weddings and events.

April is one of the most inspiring months in the floristry calendar. This is my favourite season, so full of optimism and newness, gorgeous Spring bulbs, bright colours and flowers that shout sunshine. For florists, April flowers offer a powerful opportunity to inspire customers, celebrate seasonality, and bring the feeling of spring into homes. For florists, this is more than a seasonal shift; it’s an opportunity to help customers bring that sense of optimism indoors throug

Minal Patel is an email marketing coach who helps solo service business owners turn email marketing from something they should be doing into something they actually send. She has been supporting small businesses with their email marketing since 2012 and is known for making email marketing simple, practical and far less intimidating for busy founders. For small business owners, building an email list is one of the most valuable things you can do for your marketing. Unlike soci

Easter is a growing retail opportunity for florists. Easter is not just a small seasonal event—it’s a major spring retail opportunity driven by home decorating, gifting, and family gatherings. By focusing on seasonal flowers, gift bundles, table décor, and early promotions, florists can significantly increase sales during the Easter period. I have found that over the years in retail floristry, Easter has had its highs and lows, but in recent times, especially in the UK, spend

Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be affected by the weather, and a late Easter may mean that the spring flowers, which are traditionally associated with this time of year, are coming to an end. Easter puts a full stop on a busy few months, the peaks of Christmas, Valentine’s and Mother’s Day have come and gone, the days are warmer and longer and ahead is the summer. Capitalise on

Discover the best free marketing tools to support your small business, from email marketing and CRM to automation platforms and analytics tools. Marketing doesn’t need to be expensive to be effective. For small businesses with limited budgets, the right marketing tools can make a big impact, and many of them are free. Whether you're looking to automate tasks, manage customer relationships or monitor campaign performance, there are digital marketing tools available that cost n