Ragebait is content that is deliberately designed to provoke anger, disagreement or outrage. Like most florists I have to use social media as a tool to run my business, to create engagement, showcase my designs and connect with customers. Over the last few months though I have seen more and more florists posting controversial takes on topics that could legitimately be described as ragebait. Ragebait is content that is deliberately designed to provoke anger, disagreement or

There is something rather lovely about Autumn, such a wonderful season, and particularly in a florist shop. The colours become richer, the textures more interesting and, suddenly, customers are looking for ways to bring that seasonal feeling into their homes. For me, this is exactly why Autumn workshops are such a great opportunity for florists. Why you Should Run an Autumn Workshop A workshop isn't simply about teaching people how to make something. It is about creating an e

Customers are increasingly drawn to designs that feel both stylish and sustainable. Understanding seasonal trends helps florists create relevant work, elevate their brand, inspire customers and stay ahead in an increasingly competitive marketplace. Jump to Layered Greens Jump to Earthy Luxury Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. From lush Layered Greens to rich Earthy Lux

Some mornings I wake up and feel like I don’t know what the hell I’m doing. I’ve been running ACME Floral Co. in San Francisco for 16 years. We have a thriving business. Our clients trust us with their events, weddings and weekly flowers. I’m not trying to be a famous florist, I’m perfectly content being a solid B+ designer who can dazzle most clients. And still, I stare at the ceiling and think: Is this the day everyone figures out I’m making it up as I go? Entrepreneurship

How to refresh your design style, protect profits and cultivate sustainable growth. How do you innovate in your flower business? I’ve heard veteran designers say countless times: what’s old is new again. But how do you reinvent or reimagine your work to maintain your creativity and stay current? What keeps you excited about what you do? It may sound like a big question to ask—how do you stay relevant? But innovation and adaptation are essential to long-term business success.

Social media platforms use complex digital rules, called algorithms, to decide who sees your content, generally putting it in front of new people and non-followers first. The advantage of using video content rather than static imagery (whether on Instagram, Tik Tok, YouTube or all three), is that video content has a much longer shelf-life. It can run for months and in the process allow consumers to build up trust in your business and encourage them to buy from you. Video co

As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. Every now and then, a piece of technology arrives that genuinely makes you stop and think. Temperature-controlled bouquet vending machines are one of those innovations. On the face of it, they solve a number of problems. They offer 24-hour sales without additional staffing, make flowers available i

Monday morning, same bouquets go out to the same three offices. A fortnight later, the same residential customers get their fresh stems on the doorstep. Boring? Maybe. But that kind of boring pays the bills. Most florists live and die by one-off sales. Subscriptions put a floor under your revenue so you're not white-knuckling it through every quiet week. Here's what works if you want to get one running. Contents: Types of Subscriptions Pricing Your Subscriptions Logistics and

The UK’s high streets have faced significant challenges in recent years, with 2025 seeing over 17,000 stores closing their doors for good, according to the Centre for Retail Research. Rising costs, reduced financial support, and shifting consumer behaviours have created a difficult landscape for independent businesses. The pressure on small retailers shows no sign of easing, but with the right strategies, there is opportunity for growth and success. From diversifying revenue

Get ready to take better photos with expert Louise Mills. The good news is that you don’t need a high end camera.....

Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests

Owning a flower shop is hard work so how can you keep business booming throughout the year? By harnessing the power of social media.

When you’re busy running a business, you aren't staring at your social media follower count every single day. You’re focusing on inventory, clients, and day-to-day operations. Unless a metric completely craters overnight, major platform shifts can happen right under your nose without you ever realising it. But tracking the pulse of the digital landscape is exactly what we do. Recently, while diving into our end-of-month data analysis and examining social presence metrics acro

For many of us florists, the floral calendar is built around the familiar occasions and peaks such as: Valentine's Day, Mother's Day, Easter, weddings, funerals, Christmas and yet between the Spring season and the Summer wedding season, we have one of the most rewarding opportunities for our businesses: Teacher Thank You Week. This is a chance for us to showcase small, suitable gifts for a pupil to say thank you to their teachers. As florists, we're not simply selling flowers

Have you ever thought about expanding your love and passion for flowers in a way that will bring joy to your local community? Hosting a floral design workshop is an excellent opportunity to gain new floral fans for your business, build relationships with future clients, venue networking opportunities, and ability to share your unique design style with your community. In this article, you'll find: Essential elements to consider How to host a successful workshop Building connec