Is it Time for a Store Makeover?
Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.
Two Visual
3 days ago3 min read
Choosing Houseplants for Easter
Su Whale shares her pick of the plants for a pretty, flowering Easter display inside or out.
Su Whale
Apr 82 min read
How to Successfully Sell Houseplants
Houseplants have grown in popularity due to trends and customer behaviour. They have numerous benefits making them such an important...
Karen Barnes
Apr 74 min read
Marketing Made Easy: Retaining and acquiring new customers
Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.
Lisa Harrison
Apr 33 min read
Retailing Opportunities for Easter
Easter can be an unpredictable trading period for florists depending on when it falls in the calendar. Too early and business can be...
Su Whale
Apr 12 min read
Shop Spring Cleaning Featuring Floristry Tips from Su Whale
So the peaks are over, the days are getting longer and lighter, but is there still the odd pinecone behind the display cabinet? Glitter...
Su Whale
Mar 312 min read
“That’s not what I wanted!” - Managing complaints
Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...
Catherine Jane Kirk
Mar 261 min read
Flowers for Wellbeing
Incorporating flowers into self-care routines is a simple yet powerful way to enhance well-being. Flowers have been shown to boost mood,...
Karen Barnes
Mar 214 min read
Mother’s Day - How to Make Your Plants the Perfect Pick-Me-Ups
It’s always encouraging to see young children choosing something for their mum on Mother’s Day, and plants are ideal gifts – why? Well,...
Su Whale
Mar 182 min read
Social Media Content Plan for Florists with Examples
You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content...
Imogen Lester
Mar 174 min read
Mother’s Day? Child’s Play!
Make the most of Mother's Day sales by creating a range for young children with money to spend.
Su Whale
Mar 172 min read
Miniature Roses featuring Floristry Tips from Su Whale
Petite and delicate, Miniature roses are perfect tiny replicas of their garden cousins and, it could be said, no Mother’s Day plant...
Su Whale
Mar 142 min read
Houseplants for Mother’s Day
Su Whale suggests which houseplants could be best sellers for Mother's Day this year.
Su Whale
Mar 142 min read
Retail Guide: Keeping your Shop Clean
When was the last time you took a really close look at the inside of your shop and workroom?
Jackie Whittaker
Mar 114 min read
Watch Karen Barnes Discuss the Latest Trends with a Spring Inspired Hand Tied
Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...
Karen Barnes
Mar 101 min read
