Club Contributors | Floristry Trade Club

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Floristry Trade Club Contributors

Our articles are written by real people, including employment and business law experts, wellbeing advisors, marketing experts, florists (from across the UK and Ireland), flower wholesalers, florist software providers, floristry business consultants and horticulturalists. By bringing all of these touchpoints together, the Trade Club is your one-stop-shop for the latest in floral industry news and trends and business advice.

Su Whale

Freelance Writer

Su Whale is a florist and freelance writer with over 30 years’ experience

Jackie Whittaker

Community Content Manager

Passionate about building a supportive community of florists...

Lauren Hackett

Marketing Executive

Experience working in digital marketing for a number of different industries

Jodi Clark

Digital Marketing Product Manager

With over 15 years of experience in ecommerce and digital marketing

Helena van Achterberg

Marketing & Communication

Floral enthusiast - working for Marginpar the floral brand since 2019.

Catherine Jane Kirk

Club Contributor

Trainer, consultant, author and editor specialising in personal development...

Avocado Social

Founded in 2014 by Alison Battisby

Karen Barnes

Consultant

With over 35 years’ experience, Karen Barnes is one of the UK’s leading...

Will Voisey

General Manager Synergy Car Leasing

Will is General Manager at Synergy Car Leasing and has over 20 years...

Viv Bradford

Club Contributor

Created and runs Facebook groups Flowerphiles for experienced florists

Corrine Heck

Details Flowers

Founded Details Flowers Software to help event florists manage and scale...

Lisa Harrison

Freelance Copywriter

Lisa is a successful freelance copywriter with a background in marketing...

Two Visual

Global retail agency specialising in visual merchandising

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