As a florist, you wear lots of different hats - from floral designer, to accountant to social media manager and everything in between! It can be pretty tough being an expert in each of these areas and making sure you're up to date with the best practices.
A strong social media presence is a great (and mainly free!) way for you to retain current customers, attract new ones and build your brand. We've listed some handy social media tips below that you can use to ensure your social channels are generating more visits to your florist website and in turn generating more sales.
1. Define your social media goals.
Before you start posting on your social channels, it’s important to define your goals. Do you want to increase your brand awareness? Generate leads? Drive sales? Knowing your goals will help you create a social media strategy that aligns with your business objectives. Make sure you always finish off each of your posts with a relevant call to action detailing what you want your customer to do after they've seen your post e.g. 'Shop now at <insert your website>, 'Like and share to be in with a chance of winning', 'Find out more over on our blog'.
