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Join date: Sep 21, 2023

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“FleuraMetz are very proud of our partnerships with both Interflora & The Floristry Trade Club. We welcomed the introduction of The Floristry Trade Club and recognised how essential it was to provide Florists much needed support in these challenging times.

For many florists, The Floristry Trade Club has become an invaluable resource, and provides much needed industry information, help and guidance all in one place.

It’s great for florists to have this resource to turn to, and know that help and support in many different aspects of both floristry & business are easily accessible.

This is so important in these tougher trading times, and like Interflora & The Floristry Trade Club, FleuraMetz endeavour to help and advise florists with their business needs to ensure they can trade to their full potential.”

Posts (25)

Feb 6, 20262 min
Tropical Flowers in Winter
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on...

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Jan 6, 20263 min
Flowers from afar: How FM Group Builds a Supply Chain that Works
Many consumers and florists take a critical look at imported flowers. Public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced. New Grounds, Same Passion The truth is that local cultivation is becoming less self-evident. “In Europe, we simply don’t have enough land to meet demand,” says Niels Glas, import manager at FM Group. “And many growers in the Netherlands no longer have successors. New...

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Nov 25, 20253 min
Get Inspired for Christmas with FleuraMetz
Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage. Another trend...

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