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Join date: Sep 21, 2023

About

“FleuraMetz are very proud of our partnerships with both Interflora & The Floristry Trade Club. We welcomed the introduction of The Floristry Trade Club and recognised how essential it was to provide Florists much needed support in these challenging times.

For many florists, The Floristry Trade Club has become an invaluable resource, and provides much needed industry information, help and guidance all in one place.

It’s great for florists to have this resource to turn to, and know that help and support in many different aspects of both floristry & business are easily accessible.

This is so important in these tougher trading times, and like Interflora & The Floristry Trade Club, FleuraMetz endeavour to help and advise florists with their business needs to ensure they can trade to their full potential.”

Posts (23)

Nov 25, 20253 min
Get Inspired for Christmas with FleuraMetz
Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage. Another trend...

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Oct 29, 20252 min
Young Florists Shine During GROWTH!
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents. They were able to show their passion for flowers on the big stage during Hanneke’s show "GROWTH!", presented at the final of the Florint World Cup of Floral Art in The Hague. Opportunities, creativity and...

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Oct 29, 20254 min
Sustainability: the Consumer's Perspective
Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s image, even though...

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