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Join date: May 21, 2025
About
Imogen is a Marketing Executive at Interflora focusing on network communications and promoting their eflora florist websites. She has a background in customer service, point of sale, B2B marketing and communications and has completed a Certificate in Marketing from the Chartered Institute of Marketing (CIM). One of her career highlights was being the competitor liaison for the Interflora World Cup 2023 where she was the point of contact for all 20 competitors and communicated vital information to each of them in the run up to the event.
Posts (10)
May 4, 2026 ∙ 4 min
How to Set Up WhatsApp Business & a WhatsApp Community for Florists
We mentioned in our Social Media Trends for 2026 post that we think community-led platforms will dominate this year with more people looking for human interaction and updates. We've created a simple, step by step guide on How to Create a WhatsApp Business Account and Set Up a Community Chat specifically for florist businesses. Part 1: How to Create a WhatsApp Business Account For your Florist Business
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Feb 12, 2026 ∙ 1 min
FREE Social Media Assets from eflora
Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.
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Jan 29, 2026 ∙ 4 min
Social Media Trends for 2026
We recently attended a webinar all about predicted social media trends for 2026. We've put our learnings from the webinar into a short article and tailored it to the floral industry. Keep reading to get a head start on your social channels for 2026👀 Social Media Trends for 2026 The AI Content Overload. Community-first platforms dominate. Search Everywhere Optimisation. Relationship Marketing Returns. Gen Alpha Unplugging. Founder-led brands. AI Content Overload Stylised maroon "AI" text...
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Imogen Lester
Writer
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