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Join date: May 21, 2025
About
Imogen is a Marketing Executive at Interflora focusing on network communications and promoting their eflora florist websites. She has a background in customer service, point of sale, B2B marketing and communications and has completed a Certificate in Marketing from the Chartered Institute of Marketing (CIM). One of her career highlights was being the competitor liaison for the Interflora World Cup 2023 where she was the point of contact for all 20 competitors and communicated vital information to each of them in the run up to the event.
Posts (6)
Sep 16, 2025 ∙ 3 min
Florist guide: How to write product descriptions
You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience
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Apr 28, 2025 ∙ 6 min
Google Ads How to Guide: Promoting your Florist Website
With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into paying customers....
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Mar 17, 2025 ∙ 4 min
Social Media Content Plan for Florists with Examples
You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content...
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Imogen Lester
Writer
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