Profile

Join date: Aug 17, 2021

About

Su Whale

Su Whale is a florist and freelance writer with over 30 years’ experience in the floristry industry. Having spent her career working in a busy High Street florists in Birmingham, Su left in 2018 to concentrate on her freelance work alongside promoting her own publications, the best-selling ‘Su Whale books’ on how to care for Cut Flowers, Foliage and Houseplants.

Su writes monthly for the Interflora Trade Club and also gives regular talks to floristry students both in person and on-line. She has also been involved in Interflora’s Florist of the Year competitions as a reporter and as a compere.

A regular visitor to the RHS flower shows, Su has covered floristry competitions from Chelsea Flower Show, Hampton Court and Tatton, experiences which she is keen to share to promote floristry to the wider public and to encourage students and florists to get involved.

Publications:

Cut Flowers A practical guide to their selection and care, 4th Edition 2020

Cut Foliage A practical guide to its selection and care 2nd Edition 2021

Houseplants A practical guide to their selection and care 2019

Overview

In association with

https://jagopublishing.co.uk

Posts (329)

Oct 1, 2026 ∙ 2 min

Su Whale meets Kirsty Noble, Most Creative Design Award Winner

Florist Kirsty Noble had to put all her knowledge and skill to work when she was selected to design one of Princess Diana’s iconic gowns for Fleur de Villes ‘DIANA’ exhibition. The hours spent and the organisational headache was worth it though when she picked up the award for the most Creative Design. So what is it like to be part of the Fleurs de Villes experience? The Trade Club caught up with Kirsty to find out more. How were you selected? My name was put forward to the organisers by a...

Sep 21, 2026 ∙ 2 min

Displaying Dried Flowers? Be Creative!

A display of dried flowers will set the tone seasonally, will smell lovely, especially if it includes lavender, and is another reason to entice customers into your shop. Dried bunches can be popped into wicker baskets or something else equally rustic, but that’s not the only way to do it. You don’t have to be traditional, they are plenty of more interesting ways to show them off. Here are a few ideas: Picture This Picture frames are easy to pick up from charity shops. Choose a single,...

Sep 18, 2026 ∙ 2 min

Diana: A Fleur de Villes World Premiere

‘What message will I be giving out if I wear this?’ Diana, Princess of Wales to Jasper Conran. The message given out at Fleurs de Villes World Premier of ‘DIANA’ was that the skill and artistry of the florist is very much alive and well. Fleurs de Villes are renowned for their floral exhibitions in cities around the world. In support of the Diana Award, this celebration of fifteen of Princess Diana’s most iconic outfits, meticulously reimagined in flowers, was set against the Georgian...