Do We Need to Adapt our Businesses To Accommodate Changing Funeral Practices?

When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies. 

In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded.  There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every shop’s bread and butter.

After the millennium there was a real shift towards donations at funerals and tributes suddenly became fewer, as “family flowers only” became the norm.  I think most of the funerals that I execute now have one main family tribute, usually a double ended coffin spray, and then maybe one or two smaller tributes from other family members, multiple tributes are now the exception.

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