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Free Workshop: Competition Floristry

Learn from the best at a fun and interactive training day!

Following the hugely successful Interflora World Cup in September 2023, we’ve seen renewed interest in floristry competitions.


Taking part in floristry competitions can have so many benefits for you, helping to develop your floristry skills and giving you the opportunity and confidence to try new designs and techniques.


We appreciate that it can be hard to break in to the world of competition floristry if you’re not sure where to start, so Interflora has partnered with the UK Floristry Judges Guild to run a free workshop, designed to take the fear out of competing.


The workshop will be held on Sunday 28th April at Interflora House in Sleaford and is open to anyone with an interest in competing, whether you’re a first timer or have some competition experience.


Sarah Hills Ingyon and Karen Barnes from the UK Floristry Judges Guild will lead this fun and interactive day of learning. They will demystify what competitions are all about, explain how to interpret a competition schedule and where to get your inspiration from, as well as everything you need to know about the judging process. They’ll use pre-made competition pieces to explain how items are reviewed and marked, for both online/photographic competitions and in-person events.


Meet Interflora World Cup Competitor Elizabeth Newcombe

As an added bonus, you’ll be joined on the day by Elizabeth Newcombe, award-winning florist and owner of The Botanical Company in Surrey. Not only is Liz the reigning Interflora Florist of the Year but she also achieved an amazing third place in the Interflora World Cup in September last year.


Liz will explain her approach to competition floristry while demonstrating some of the techniques and creative processes that have earned her top marks. There’ll be lots of opportunities for you to ask questions and get your hands on some example competition pieces.


By the end of the workshop you will:

·       Be better prepared and more confident to enter competitions in the future.

·       Understand what competitions and judging is all about.

·       Recognise the business and creative benefits of competing.

·       Understand the different types of competitions and how to approach them.


Details of the workshop are:

Date:               Sunday 28th April

Time:               9:30am for 10.00am start, 4:00pm finish

Venue:             Interflora House, Watergate, Sleaford, Lincolnshire NG34 7TB


Tea, coffee and lunch provided free of charge.


To book your place on this free workshop, send an email to with your name and a contact telephone number.





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