Have you Tuned into Bloomcast yet? New October Episode Out Now!
Interflora have launched a brand new podcast for florists - Bloomcast - relevant to everyone working in the floristry industry, not just...
Lauren Hackett
Oct 22 min read
Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...
Zara Taylor
Sep 237 min read
Meet the Winners of World Cup Floral Art 2025
Held in the prestigious surroundings of the World Forum in The Hague, this year's World Cup of Floral Art saw some outstanding work...
Jackie Whittaker
Sep 21 min read
World Cup Floral Art: Meet the Jury
No floristry competition can function without the expert input of a seasoned panel of judges, all highly trained and experienced in the...
Jackie Whittaker
Aug 222 min read
Cornish Florist Takes Top Honours in America
Image: Caroline Crabb/The Florist Magazine Bodmin-based Caroline Crabb is celebrating this week after winning first prize in the AIFD’s...
Jackie Whittaker
Jul 172 min read
My First Year at College: What I’ve Learnt About Working with Flowers
“How’s the floristry going?” is a question I get asked quite often, now that I’m 12 months into an 18-month course at Shipley College,...
Joanna Marshall
Jul 164 min read
The Florint World Cup of Floral Art 2025
The Florint World Championship in Floral Art 2025 will take place in The Hague, the political Capital of The Netherlands, from 28th –...
Jackie Whittaker
Jul 72 min read
Together we Grow: Marginpar and Chrysal Partnership
L onger vase life, less waste and flowers handled with care. That’s what our collaboration with Chrysal is all about. Because the better...
Helena van Achterberg
Jul 32 min read
Comparison is the Thief of all Joy
Anybody else feel like a total fraud? I was scrolling through Instagram the other day and in those squares of perfect floral loveliness,...
Viv Bradford
Jun 123 min read
British Flowers Week at the Garden Museum
You would be forgiven for thinking that a celebration of British flowers held in a Grade II listed 14th century church would be very...
Su Whale
Jun 63 min read
Top 10 Secrets of Floral Superstars: How They Win at Business and Life
By Corrine Heck, CEO & Founder of Details Flowers Software As the founder of Details Flowers Software, I've had the privilege of working...
Corrine Heck
Jun 32 min read
The Art of Detail: Moribana According to Nicolaus Peters
Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is...
FleuraMetz
Jun 22 min read
Elizabeth Newcombe Wins Gold at RHS Chelsea 2025
Lizzie wins gold at RHS Chelsea with her excellent Hand-Tied Bouquet Botanical Bliss: A Tapestry of Texture. Botanical Bliss: A...
Jonathon Downes
May 201 min read
Rivers of Flowers fill Salisbury Cathedral
It’s estimated that over 12,000 flower lovers, floral enthusiasts and locals will have visited Salisbury Cathedral’s Flower Festival, The...
Su Whale
May 202 min read
Flower Festival at Salisbury Cathedral
One of the hotly anticipated flower festivals of 2025 is being held at the magnificent Salisbury Cathedral in Wiltshire this week, the...
Su Whale
May 122 min read
