Any florist who currently takes wedding bookings would be hard pushed to ignore the change in styles that is evident this year, and only set to take a stronger hold over the next two years. The days of loose, wispy wildflower bouquets is waning and in its place are structured cascading bouquets with a modern twist, bridesmaid’s bouquets are smaller, ultra-modern and a few varieties of flowers are featuring over and over again in images coming over from the USA and Australia.

Summer weddings have a magic all of their own. Long days, golden evenings and gardens in full bloom, create the perfect backdrop for unforgettable celebrations. Flowers can make or break a wedding day because at the heart of a beautiful, emotional and special day are flowers. Flowers soften spaces, tell stories, and bring a couple’s vision to life. But while floral dreams may be limitless, budgets often are not! The good news? With thoughtful planning and a little creativity,

Su Whale offers advice on how to create wedding cake flowers and what to avoid.

Woody stemmed spring flowers are an essential part of the seasonal palette. Learn how to care and condition these stems properly.

What a way to kick off the flower show season with blue skies and sunshine on the first day of the Harrogate Spring Show. A champion of floristry and flower arranging, the Floral Art Pavilion, one of the shows biggest draws, was buzzing with visitors appreciating the variety of floral artistry on view. The Pavilion was also the shop window for northern floristry colleges to show off their skills, and they took full advantage of it. College Successes All the floristry students

Silvery foliage for designs has never been so relevant as we celebrate the Queen’s Platinum Jubilee. Su Whale finds some of the best.

April is one of the most inspiring months in the floristry calendar. This is my favourite season, so full of optimism and newness, gorgeous Spring bulbs, bright colours and flowers that shout sunshine. For florists, April flowers offer a powerful opportunity to inspire customers, celebrate seasonality, and bring the feeling of spring into homes. For florists, this is more than a seasonal shift; it’s an opportunity to help customers bring that sense of optimism indoors throug

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Spring Trends Spring Hand-Tied Spring Vessel Arrangement Minimalist Spring Arrangement Watch how Karen brings popular spring trends to life. Discussing colours, designs and packaging to inspire your spring range. Showcasing three designs that will be featured in future videos. Karen also offers insight into why it is important

If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

Su Whale shares her professional tips for effective, good quality basing work.

Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Cymbidium orchids are prized for their colour range, elegance and long vase life. Su Whale shares her tips on caring for and using them.

Su Whale praises the shamrock and suggests some suitably green foliage alternatives for floristry work.

Su Whale encourages us to embrace scented shrubs to add style and colour to spring arrangements.