April is one of the most inspiring months in the floristry calendar. This is my favourite season, so full of optimism and newness, gorgeous Spring bulbs, bright colours and flowers that shout sunshine. For florists, April flowers offer a powerful opportunity to inspire customers, celebrate seasonality, and bring the feeling of spring into homes. For florists, this is more than a seasonal shift; it’s an opportunity to help customers bring that sense of optimism indoors throug

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. Jump to: Spring Trends Spring Hand-Tied Spring Vessel Arrangement Minimalist Spring Arrangement Watch how Karen brings popular spring  trends to life. Discussing colours, designs and packaging to inspire your spring range. Showcasing three designs that will be featured in future videos. Karen also offers insight into why it is importan

If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary.   4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

Su Whale shares her professional tips for effective, good quality basing work.

Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Cymbidium orchids are prized for their colour range, elegance and long vase life. Su Whale shares her tips on caring for and using them.

Su Whale praises the shamrock and suggests some suitably green foliage alternatives for floristry work.

Su Whale encourages us to embrace scented shrubs to add style and colour to spring arrangements.

Supermarkets will be full of prewrapped cellophane bunches and bouquets for Mother’s Day at all price points and in all colours. Easy for the shopper to pick up but distinctly lacking in originality. This is where florists’ have the advantage of being able to design not only bespoke gifts but wrap flowers and plants far more inventively and creatively to suit individual tastes and budgets.   That being said, Mother’s Day is not the occasion to be spending lots of time on comp

Photos By Daniel Daubenspeck Photography UPDATE 02/03/2026: Grow Deep, Live Tall was awarded a PHS Gold Medal as well as the new Ron Mulray Memorial Award. The Philadelphia Flower Show is always a major event for florists and this year three talented professionals from the UK are taking part. Caroline Crabb from Fleurtations in Cornwall, Sarah‑Jane Evans‑Nicklin from Robert’s Florist in Brynmawr and Morgan-Douglas Nuth, florist and industry consultant, have crossed the pond t

Make the most of seasonal flowers and foliage.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

The not-yet-trending report shows where tomorrow's trends will take your audience next. Pinterest has released its latest annual Pinterest Predicts report, which highlights 21 trends it expects to take off in 2026. For florists, this isn’t just another mood board of random aesthetics. Pinterest is where people plan. They save ideas for weddings, homes, parties, outfits, gifting, and yes, flowers. So when Pinterest spots a shift early, it often shows up later in what customer

Simple sales opportunities with a bit of creative thinking. Su Whale explains.