As we come out of Winter and nature merges us into Spring, we as florists sense the change – in hedgerows, in gardens, in parks and anywhere where plants, trees and plant material are growing. Early Spring flowers emerge, delicate, symbolic, and full of promise. These blooms carry emotional weight far beyond their petals. For florists, they are more than seasonal offerings; they are storytellers, mood-setters, and the first messengers of renewal each year. Understanding their

This week Su celebrates the arrival of Cornish-grown Narcissi; another welcome sign that spring is on the way.

Expand your Valentine’s gift range to include Gerbera

Su Whale's comprehensive guide to choosing and using UK-grown flowers and foliage.

I personally love Winter greens with seasonal festive flowers, berries and branches. Planning ahead for your floral and plant collections over the Winter season is the key to positive sales and marketing and should help make peak trading manageable and profitable. Always look to your suppliers and think about where you can get the best stems, good quality and good prices; where possible negotiate on pricing and delivery dates.   Seasonal and British-grown flowers and foliage

With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day .

There’s more than one way to say ‘I love you’ than with a dozen red roses, however gorgeous!

Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors. Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and coll

Cloud Dancer  ‘A lofty white neutral…a whisper of calm and peace in a noisy world’ is how the Pantone Color Institute defines its much anticipated Colour of the Year for 2026.   Or is it just a little bit…boring?  Pantone have been choosing an annual colour since 1999, but this is the first time they have picked white as the colour which will define the trends and styles of fashion and interiors across the globe. The reaction has been mixed, with some calling the decision uni

Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.

Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.

How to create a simple, but very effective, Poinsettia centrepiece.

Join Su Whale as she demonstrates how to create a luxury Christmas bouquet featuring stunning cymbidium orchids. This arrangement blends elegance, texture, and festive charm — perfect for gifting or decorating during the holiday season. Su uses Cymbidium orchids (bronze mini stems), bluey-grey eucalyptus foliage, blue spruce for festive texture, Ilex with red berries, snowy white Hypericum berries, kraft paper, cellophane and velvet ribbon. Su Whale is a florist and freelance

Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!