Green Retailers: How to Turn Pledges into Measurable Impact
- Modern Retail
- 2 days ago
- 5 min read
As more customers look for businesses with sustainable values, green pledges have swept across the world of marketing. Yet almost 40% of businesses that set green targets in 2020 either haven’t hit them or have stopped reporting. So, how do consumers know who to trust, and who’s guilty of greenwashing for quick gains?
This is where business owners need to turn pledges into actionable green retail strategies. Use your eco-conscious mindset to prove your commitment and create a measurable impact to build a truly sustainable business.
Setting Out Actionable Pledges
The success of sustainable retail starts with the pledges you make. When outlining green goals, promising consumers a completely sustainable, zero-impact business might not be possible (at least not at the moment). The issue here is that overreaching sets your green initiatives up to fail before they’ve begun.
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