The Top 10 Mistakes Florists Make (and How to Avoid Them)
- Corrine Heck
- Nov 5, 2025
- 4 min read
Being a florist means wearing many hats: designer, problem-solver, negotiator, and sometimes even miracle worker. However, even the most talented floral designers can stumble regarding the business side of floristry - pricing, contracts, vendor relationships, and branding. These common mistakes can quietly shrink your profits, overwhelm your schedule, and limit your growth. Here are the 10 biggest “don’ts” in the floral world - and how to avoid them.
Skipping the Contract
Handshake deals might feel friendly, but they leave you open to misunderstandings and legal messes.
Why it matters: Without written agreements, you risk last-minute cancellations, unpaid balances, and clients expecting far more than what was discussed.
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