Your Website Is Your Silent Salesperson: Make It Work Harder
- Chris Wood
- 18 minutes ago
- 3 min read
Your shop might close at 5pm, but your website never sleeps. It’s your digital storefront, your catalogue, and your booking desk all rolled into one.
When set up well, it can capture late-night orders, upsell with ease, and build trust with new customers. This article explores how florists can optimise their websites to increase sales, improve customer experience, and strengthen their brand.
Keep It Current and Clear
What works:
Accurate stock, pricing, delivery areas, and cut-off times.
Seasonal collections updated regularly.
Clear opening hours and contact details.
Why it matters:
Outdated information leads to lost sales and frustrated customers. Your website should reflect what’s available right now, not last month’s designs or expired offers.
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