Heat changes the conditions a cut flower depends on to survive, and once you understand what happens inside the stem, summer wilt becomes easier to prevent or manage. You’ve likely noticed that a bouquet that would have lasted ten days in early spring can look tired within a few days once the height of summer sets in. Often, the temptation is to assume something went wrong at the flower shop. Cut flowers in a bouquet or vase should typically last a week or thereabouts before they begin to...

The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement. Some flowers are loved because they shout. Campanula is loved because it knows exactly where to sit in a design. With its bell-shaped flowers, long stems, and soft but clear presence, Campanula can do a lot more than many florists expect at first glance. It can bring height to a bouquet, soften bridal work, stand beautifully on its own, and help colour combinations feel more natural. It is a flower with...

These floral arrangements are not merely spring bouquets with different flowers dropped in. The season has its own palette, and the flowers that belong to it tend to echo that. Summer has a way of making flowers and their colours generous. The season runs long, the light stays warm and the range of what is available at any given time is wider than at any other point in the year. Regardless of whether you are cutting from a garden, shopping at a farmers' market, or working with a florist on...