Marketing Made Easy: How to Plan & Manage Social Media Marketing for your Business

Owning a flower shop is hard work but great fun. You make people happy on special occasions or, you know, just because it’s a Wednesday. Creating floral displays using your eye for detail is joyful, but running a business is hard. So how can you keep business booming throughout the year? By harnessing the power of social media, of course. With millions of people browsing and shopping on the internet, you must have an online presence. Using social media will help you connect with an audience, create a loyal customer base and stay one step ahead of your competitors. Read on to find out how to design and manage a social media plan for your floristry business.

Getting started

Before diving straight into designing your social media plan, you first have to do some homework.

Define your goals

Every business should start with goal setting. What do you want this activity to achieve? Use SMART as a starting point. Your goal has to be Specific, Measurable, Achievable, Relevant and Timely.

For example:

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