Marketing Made Easy: Retaining and acquiring new customers

A simple guide to marketing your floristry business.

The Floristry Trade Club’s marketing made easy series has been designed with busy florists in mind. Running a floristry business can be tricky. From creating wonderful blooms to marketing your product, there's a lot to juggle. 

Each month we'll be releasing a short and snappy guide. The aim of these simple guides is to help you understand the different activities that fall under the marketing umbrella and how you can make them work for you. 

But first …

What is marketing?

As business owners, we all know we should  be marketing our products and services, but do we actually know what the term 'marketing' means? 

The Chartered Institute of Marketing says, "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." 

For marketing activity to be successful, you must have a good grasp on: 

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