

FREE Social Media Assets from eflora
Say "Thank You" to your Valentine's Day customers with these free, downloadable social media images.

Imogen Lester
Feb 121 min read


Conditioning Roses featuring Floristry Tips from Su Whale
Follow Su Whale's guide to conditioning and caring for your Valentine's roses.

Su Whale
Jan 292 min read


Why Florists are More Expensive than Supermarkets - Infographic to Download
Feel free to share this image with your customers, you can download a copy to print out.

Jackie Whittaker
Jan 271 min read


Grower Spotlight: Smith & Munson
In the latest in our series about growers, we meet Jo Munson from the very famous Smith and Munson, based in Lincolnshire and growing absolutely delicious tulip varieties and lilies mainly, but also expanding into other varieties in recent times. I was lucky enough to visit the nursery to see the way in which they grow as sustainably as possible and marvel at the huge variety of lilies. Tell us about yourself and your growing journey, how long have you been growing, why did

Viv Bradford
Jan 234 min read


Do’s and Don’ts for Valentine's Peak Success
Valentine’s Day is one of the busiest single peak days of a florist calendar. For many florists, it can account for a significant portion of annual revenue, but it can also be one of the most stressful periods of the year. It is the only peak that I have never enjoyed. Due to heightened customer expectations, tight delivery schedules, high wholesale prices, and intense competition (both local and online), getting Valentine’s Day right requires more than just beautiful flowers

Karen Barnes
Jan 225 min read


Delivery Problems: Understanding Consumer Rights
With Mother’s Day looming and customer expectations high, its worth reminding yourself about where you stand if something goes wrong.

Jackie Whittaker
Jan 223 min read


Rose Alternative for Valentine's - Gerbera
Expand your Valentine’s gift range to include Gerbera

Su Whale
Jan 132 min read


10 ways you can reduce the risk of overtrading
Are you overtrading? Spot the warning signs early and learn how to fix cash flow strain before it damages your business growth. Learn how you can prevent the dangers of overtrading and the measures you can put in place to grow sustainably and protect your bottom line. Overtrading may seem like a good problem to have in business. After all, landing a big contract means more orders and more sales. However, the risks of overtrading shouldn’t be ignored. A sudden rise in demand c

Federation of Small Businesses
Jan 86 min read


Rose Alternative for Valentine's - Tulip
The tulip is an iconic spring bulb and one which has been growing steadily in popularity at Valentine’s Day

Su Whale
Jan 52 min read


Valentine’s Day: It Doesn’t Have to be Red Roses…
With flower prices at a premium and ongoing supply worries, concerns have resurfaced over the cost and availability of red roses for St. Valentine’s Day .

Su Whale
Dec 22, 20252 min read


Plants for Romance
There’s more than one way to say ‘I love you’ than with a dozen red roses, however gorgeous!

Su Whale
Dec 19, 20253 min read


Inspiration for Valentine’s Day Window Displays
Learn what makes an attention-grabbing Valentine's Day window display from visual merchandising experts Two Visual.

Two Visual
Dec 18, 20252 min read


Hearts & Flowers: Valentine's Day Inspiration from Floral Fundamentals
If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors. Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and coll

Jackie Whittaker
Dec 16, 20251 min read


Red Roses? It must be Valentine’s featuring Floristry Tips from Su Whale
Roses, especially red, have been associated with love and romance since Roman times.

Su Whale
Dec 16, 20252 min read


Tips for Peak Success - Planning is Key
Set yourself up for peak success with our top tips and best practices...

Nicole Moore
Dec 9, 20253 min read



